Unique, well appointed, in a great location — whatever sets your conference, wedding or other venue apart from the rest, you still need to make the effort to attract more business to it. Your competitors’ venues may be inferior in all sorts of ways, but if their profile is higher than yours, you could be losing business to them.
So how can you persuade more clients to choose your venue?
As a venue marketing professional, you know the secret to coming out on top in the competitive venue hire business lies in the way your market your venue. You need to create a robust marketing strategy that will generate interest, raise the profile of your venue, get more people to your website and — ultimately — convert those website visits to venue bookings.
To be truly effective, your marketing strategy needs to make best use of all the latest digital tools, as well as of the more traditional ways of publicising your venue.
The theory is one thing. But how do you put it into practice?
The Media House has launched a new course on strategies and techniques for marketing event venues. Book onto our one-day course on 12 September 2019 to learn how to market your event more effectively by:
- Boosting search engine rankings and growing your venue’s organic visibility through SEO — get to grips with keywords, page ranking and optimising your content for SEO, and discover how to create content that gets you onto Google’s first page
- Driving targeted traffic to your event venue via pay per click (PPC) — and tracking the ROI of your advertising efforts
- Optimising social media to build customer engagement — including setting up a social media policy, choosing the right channels, and learning from key metrics
- Showcasing your event venue — through listing sites, trade shows and advanced photo and video techniques
You’ll come away from the course with expert advice, peer-to-peer benchmarking and a practical marketing toolkit for your venue.
Sounds like just what you need?
If your event marketing efforts could benefit from the above insights and practical tips, take a look at our detailed course page, Marketing for event venues. Next course takes place on 12 September.