Case study

In-house marketing training with the International Bar Association

Jennie Castro, Head of Marketing, International Bar Association

I’ve done some Media House training before, so knew that the quality of their training was good. I wanted a tailored course to be run in-house for my team, focusing on numerous aspects of conference marketing to encourage them to think more about what they are doing rather than just ‘doing’.

Initially, I had a briefing call with the trainer, Louisa, during which we agreed the key areas I wanted the training to focus on. My team then submitted their own pre-course questionnaires so that Louisa understood their individual objectives and skill levels.

Louisa was a great trainer who kept the team interested and engaged throughout the day. The content was tailored well to what we do so that it was relevant and covered all the aspects requested. She had lots of statistics and examples of her own to back it all up.

All aspects of the training were valuable; overall, I think the copywriting session was the most useful. I’ve covered the principles before but it was a good refresher, and it really got the team thinking about the communications we are sending out and how we can improve them. We are now planning to do a lot more testing and are thinking about ways to improve the messaging for our events.

I would certainly recommend this course and in-house training with The Media House.

Jenny Castro

Head of Marketing, International Bar Association

Really relevant to production and tailored, the trainer was v knowledgeable and approachable, v v good

Conference Director, WBR

All the feedback was extremely positive and I for one really enjoyed the training. It’s really helping the teams think about events and their impact differently; and we took much more from the training than we expected.

Head of Member Networks, ACCA

Our in-house copywriting training was excellent! We’re already putting it into practice and creating posters from the course material to stick up in the office.

Marketing Director, DMG Events Energy UK

5/5 Louisa has tailored the entire course to meet the needs of the Marketing team and give some good examples of membership campaigns. The programme was excellent and Louisa’s presentation was very motivating.

Membership Manager, IBA

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