In-house marketing training with the International Bar Association
Jennie Castro, Head of Marketing, International Bar Association
I’ve done some Media House training before, so knew that the quality of their training was good. I wanted a tailored course to be run in-house for my team, focusing on numerous aspects of conference marketing to encourage them to think more about what they are doing rather than just ‘doing’.
Initially, I had a briefing call with the trainer, Louisa, during which we agreed the key areas I wanted the training to focus on. My team then submitted their own pre-course questionnaires so that Louisa understood their individual objectives and skill levels.
Louisa was a great trainer who kept the team interested and engaged throughout the day. The content was tailored well to what we do so that it was relevant and covered all the aspects requested. She had lots of statistics and examples of her own to back it all up.
All aspects of the training were valuable; overall, I think the copywriting session was the most useful. I’ve covered the principles before but it was a good refresher, and it really got the team thinking about the communications we are sending out and how we can improve them. We are now planning to do a lot more testing and are thinking about ways to improve the messaging for our events.
I would certainly recommend this course and in-house training with The Media House.Jenny Castro