Copywriting for virtual and F2F events
An event for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and convictionCopywriting is easy isn’t it? Just put together a few words, send out your brochure and sit back and wait for the bookings to come in. Well, if you want to waste all your research and throw away money that’s exactly what you do. Or you could learn how to plan and use the right techniques to make your conference copywriting more effective and get some real results.
Course outline
Core copywriting principles and how they apply to conferences
- Why do people attend conferences? Relating your copy to their needs
- Some core copywriting principles — AIDCA and FAB
- Understanding your core conference proposition and your target market
- Making your copy flow
Creating effective emails
- Top tips on how to write a better subject line
- Writing introductions and body copy
- Language structure and style
- Building relationships through email
- Reviewing industry emails and your own examples of emails
Translating your copy to the web
- Adapting your copywriting to the web
- Moving people through your site – Hooks and Linking conventions
- Writing to optimise for search
Maximising the impact of the front cover
- Why the brochure cover copy matters
- Developing a powerful conference title
- Making the most of strap lines, highlights and key speakers
- What else should be on the front cover — slashes, corner cuts, testimonials
- Techniques for writing hard hitting brochure copy
Writing to deliver online communities
- Why do communities work?
- What should you write to drive usage?
- What should a community do?
Writing for social media to grow your delegate base?
- How is the writing style different to online?
- Things you need to think of from a writing point of view
- Getting the tone right
- Top 5 things to remember when writing for social media
- Dealing with comments and feedback
Next online course:
10 + 17 June 2020
09:30am to 12:30pm
Make the most of extra time you have now, to refocus and improve skills, discover new knowledge and expertise. Our online training course has been structured into two easily managed “chunks” with coursework included.
Online cost
£395 (+ VAT) for all commercial companies
£295 (+ VAT) for not-for-profit organisations
Next public course:
23 September 2020
Who should attend?
An amazing 80% of conference producers surveyed said they struggled in writing really good copy. Many felt they wasted valuable time trying to create copy which accurately and effectively sold their event. Great copy can be a powerful sales tool and can make a significant difference in securing delegates. So, if you are new to conferences or are one of the 80% who think your copywriting skills could be improved, this course is for you.
When?
23 September 2020
9 December 2020
How much?
£595 plus VAT for all commercial companies
£545 plus VAT for not-for-profit organisations
How long?
One day: 09:00–17:00
Where?
23 September 2020
etc.venues, The Hatton
Garfield House, 86 Edgware Road
London, W2 2EA
Your trainer:
Make retraining your employees a priority — 7 out of 10 people say that training and development opportunities influence their decision to stay with a company.
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