Copywriting for events

An event for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and conviction

Copywriting is easy isn’t it? Just put together a few words, send out your emails and social posts and sit back and wait for the bookings to come in. Well, if you want to waste all your research and throw away money that’s exactly what you do. Or you could learn how to plan and use the right techniques to make your conference copywriting more effective and get some real results.

3 Minutes with Copywriting Trainer, Caroline Carr


Segment 1 Core copywriting principles and how they apply to events

Incentives and benefits:
  • Why do people attend conferences? Relating your copy to their needs
  • Core copywriting principles in detail — AIDCA and FAB
Powerful editing
  • 16 tips and tricks for impactful editing to improve your copywriting
  • Tone of voice/brand
Understanding your target audience and adapting your copy
  • Understanding your core conference proposition and your target market
  • Making your copy flow

Segment 2 Applying the principles from Segment 1 to different channels

Email marketing:
  • Top tips on how to write a better subject line
  • Language structure and style throughout the email
  • Reviewing industry emails and your own examples of emails
  • Adapting your copywriting to the web
  • Moving people through your site – hooks and linking conventions
  • Writing to optimise for search
  • Maximising the impact of the front cover
  • Techniques for writing hard hitting brochure copy
  • Why is it so different? Getting the tone right and what to remember
  • Content marketing – videos, images and your copy

Course certification

All attendees who complete the course satisfactorily, will receive a certificate.

Who should attend?

An amazing 80% of conference producers surveyed said they struggled in writing really good copy. Many felt they wasted valuable time trying to create copy which accurately and effectively sold their event. Great copy can be a powerful sales tool and can make a significant difference in securing delegates. So, if you are new to conferences or are one of the 80% who think your copywriting skills could be improved, this course is for you.

Your trainer:

Caroline Carr

Post-course 1:1 follow up

If after attending the training course, you would like to discuss particular areas relevant to you with the trainer, you can book a one hour 1:1 consultation, cost £195 (+ VAT). Book a follow-up consultation here.

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★ ★ ★ ★ ★

The course was a great experience, offering a comprehensive examination of current initiatives and strategies for improvement. With the small group exercises, we not only learned but actively applied new knowledge to drive tangible progress.

The Conference Forum

★ ★ ★ ★ ★

Fantastic, engaging and interactive course, delivered by a very knowledgeable trainer.

Head of Global Marketing
TAC Insights

★ ★ ★ ★ ★

I thought this course was very helpful for someone new to marketing. It opened my eyes to edits that need to be made with my future copy and picked up new tips and tricks along the way. Caroline went through everything thoroughly and also made sure to answer all questions when asked – leaving us with complete understanding of all topics.

Marketing Assistant
TAC Insights

★ ★ ★ ★ ★

I thoroughly enjoyed the course. It was very interactive and exactly what I needed to enhance my copywriting skills. Caroline is brilliant and had a lot of very important tips and examples that would make it easy for anyone to grasp and apply the core benefits of the course.

Conference Manager
dmg Events

★ ★ ★ ★ ★

A very informative training session with a mix of the foundations and basics and very useful tips for different formats of copy. The applications with our own examples made it a lot easier to understand and would definitely recommend this course to others.

Conference Producer
Kisaco Research

★ ★ ★ ★ ★

I’ve been consistently referring to my notes after the course last week. I’m very inspired and I feel like my communication is much better for my target audience. You’ll learn so much in one go I honestly wasn’t expecting it. A great course for anyone!

Marketing Coordinator
PMM Alliance

★ ★ ★ ★ ★

The course was delivered well, I found it very useful as a marketing practitioner. I thoroughly enjoyed it.

Marketing Manager
Fintech Talents

★ ★ ★ ★ ★

The trainer was fantastic, knowledgeable, and professional. The course is well structured, effective, and easy to follow.

Senior Marketing Executive
dmg Events

★ ★ ★ ★ ★

Caroline had a fantastic range of examples and exercises to sink our teeth into. Having practical elements in the course made you think, examine and retain new ways of writing. Caroline was clear, provided great critique and feedback to learn from and was fabulous in engaging us in an online environment . Thank you.

Senior Internal Events Executive
Avison Young

★ ★ ★ ★ ★

Caroline was a very approachable and knowledgeable trainer. She explained concepts really concisely and took time to help everyone on each section of the training. The course was extremely valuable and a great space to look at our own copy being used across the company and how it can be improved.

Senior Event Producer
Law Business Research

★ ★ ★ ★ ★

Enjoyable as well as educational. Caroline made the day engaging and fun. I have come away with a much clearer understanding of what copy writing is and how we can incorporate better practices into our daily tasks and marketing. Highly recommend.

Graphic Designer
VC Innovations

★ ★ ★ ★ ★

The Softworks marketing team really enjoyed the copywriting course with Caroline. Both the content and the delivery were excellent. Lots of great practical takeaways that we are already implementing.


The Media House is proud to sponsor Just One Tree which is tackling the dual crises of climate change and biodiversity loss. They work by restoring life on land, in the oceans and shape the next generation of planet-conscious thinkers.

The Media House is proud to sponsor Just One Tree

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