Copywriting for events
An event for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and convictionCopywriting is easy isn’t it? Just put together a few words, send out your emails and social posts and sit back and wait for the bookings to come in. Well, if you want to waste all your research and throw away money that’s exactly what you do. Or you could learn how to plan and use the right techniques to make your conference copywriting more effective and get some real results.
3 Minutes with Copywriting Trainer, Caroline Carr
Outline
Segment 1 Core copywriting principles and how they apply to events
Incentives and benefits:
- Why do people attend conferences? Relating your copy to their needs
- Core copywriting principles in detail — AIDCA and FAB
Powerful editing
- 16 tips and tricks for impactful editing to improve your copywriting
- Tone of voice/brand
Understanding your target audience and adapting your copy
- Understanding your core conference proposition and your target market
- Making your copy flow
Segment 2 Applying the principles from Segment 1 to different channels
Email marketing:
- Top tips on how to write a better subject line
- Language structure and style throughout the email
- Reviewing industry emails and your own examples of emails
Web:
- Adapting your copywriting to the web
- Moving people through your site – hooks and linking conventions
- Writing to optimise for search
Print:
- Maximising the impact of the front cover
- Techniques for writing hard hitting brochure copy
Social:
- Why is it so different? Getting the tone right and what to remember
- Content marketing – videos, images and your copy
Course certification
All attendees who complete the course satisfactorily, will receive a certificate.
Who should attend?
An amazing 80% of conference producers surveyed said they struggled in writing really good copy. Many felt they wasted valuable time trying to create copy which accurately and effectively sold their event. Great copy can be a powerful sales tool and can make a significant difference in securing delegates. So, if you are new to conferences or are one of the 80% who think your copywriting skills could be improved, this course is for you.
Your trainer:
Post-course 1:1 follow up
If after attending the training course, you would like to discuss particular areas relevant to you with the trainer, you can book a one hour 1:1 consultation, cost £195 (+ VAT). Book a follow-up consultation here.
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