13 copywriting essentials for event professionals
Caroline Carr’s 13 essentials for creating the best copy for event professionals: 1. Tautology — remove unnecessary words 2. Remove clichés 3. Replace long words with short words 4. Lead the reader 5. Language — positive & active 6. Careful punctuation 7....10 steps to an award-winning conference
Having reviewed 1000’s of awards entries, who better than Claire Wormsley, Founder and Director of Global Conference Network and The Media House, to advise on getting recognition for your hard work. 1. Answer the questions Read the questions carefully, and ensure you...7 steps to a successful content marketing strategy for events
Content marketing is a big theme at this year’s Event Marketing Summit. There is no doubt that we are seeing a real change in the way event marketers use content, but how does it really work? Over the past few weeks we talked to some of our speakers and compiled a...收件人 An interview with Rosemary Ma, CEO of Sino Fast Lane, a media house partner in China
Rosemary, how long have you been working with the media house? I started working with the media house five years ago in 2010. What attracted you to working with the media house? Claire Wormsley, the CEO of the media house, has developed a series of high quality...Conference Awards 2017 winners
Conference Awards 2017 Conference Professional of the Year Winner: Selena Moseley – Oliver Kinross Best New Conference Launch Winner: KNect365, an informa company – VR & AR World Best Conference Series Winner: Wonder London – Google’s Internet...Conference Awards 2016 winners revealed
With over 170 companies represented at the Conference Awards 2016 ceremony it was a fantastic day for the industry who came together to celebrate the 21 winners. The awards, presented this year by comedians Stephen K Amos and Pippa Evans, acknowledge achievements in...The Conference Awards 2015 review
The Conference Awards, now in its sixth year, is the largest event for the UK conference industry to come together and recognise and celebrate the very best in the industry. Over 600 conference professionals attended the event this year, 43% of whom where c level or...An Interview with Mike Gwynn, sales trainer & consultant for The Media House
How long have you been working with the media house as a consultant and trainer? What do you enjoy about it? The first course I ran for The Media House was for RBI in 2010, and since then I have delivered quite a wide variety of training and been involved in a number...Join our group Senior Conference and Event Directors on:
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Come and find out more about Sponsorship selling for events at our next training workshop with @MikeGwynn17 You will hear about modern sponsorship, how to measure ROI as well as the best way to present sponsorship for your events. Get in touch to book our 3rd April course.