Linkedin masterclass for conferences and events

Our Linkedin Masterclass focuses on the specific opportunities for conferences and events presented by Linkedin and how it should be practically used to build brand awareness, brand understanding and engage event audiences. It examines how to create and evolve communities and harness and develop them into live conference participants without jeopardising relationships.

Linkedin is explained and assessed, and its relevance to conferences and events evaluated. You will also learn how to set Linkedin objectives, integrate it with content marketing, other social channels and traditional marketing channels, and measure ROI on your efforts.

Outline

The definition, evolution and purpose of LinkedIn

• Definition of LinkedIn
• Potted history – generally and for events
• Purpose of Linkedin – branding, to drive traffic to your website, to build audience engagement and to build data organically

Creating a LinkedIn plan that works with other communications tools and channels

• Setting LinkedIn objectives and creating your Linkedin plan – per sector, per brand
• and per event
• How to measure LinkedIn effectiveness and ROI for events
• Why LinkedIn is important for every member of your team
• Joining up LinkedIn with other social channels and traditional media/channels

How to use LinkedIn to build your event brand, your personal brand and your communities

• How to use LinkedIn to build brand awareness, brand understanding and brand engagement with various event stakeholders
• The importance of LinkedIn profiles and top tips to optimise your & your company’s profile
• How to use LinkedIn to build year-round communities and engagement with your event attendees and stakeholders

Using LinkedIn to optimise content marketing, and content marketing to optimise LinkedIn reach

• Content, content, content – the essential ‘fuel’ for LinkedIn success
• Optimising earned media and sharing to drive traffic to your event website

Practical guidelines on the day-to-day use of LinkedIn in different functions and at different stages of an event cycle

• How different functions (production, marketing, sponsorship sales, delegate sales and customer services) should use LinkedIn in their day-to-day working lives
• LinkedIn optimisation across an event timeline: best use of LinkedIn before, during and after an event