Marketing training for conferences and events"This course was definitely worth attending for us. We are already implementing what we’ve learnt and found the training most inspiring."
Association for Project Management
Our marketing training courses
All of our courses are run in-house, either face-to-face or online, contact us to find out more.
Refine conference and event marketing techniques, develop new creative solutions and maximise the value of the conference marketing spend
An event for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and conviction
Google Analytics 4
Discover optimum solutions for migrating from Universal Analytics to installing, configuring and reporting on Google Analytics 4.
Pay Per Click (PPC)
Pay Per Click can drive up to 30% of your event attendance. Not getting those results? Never tried PPC? This is the event for you
Search Engine Marketing (SEO)
Delivering delegates and boosting revenues with SEO
Creativity, engagement and persuasion techniques to produce more impactful emails and campaigns to engage your audience
Understand the specific opportunities of search engine optimisation (SEO), Google Ads/pay per click advertising (PPC) and social media to build brand awareness, reach a wider dataset and actively engage event audiences
How to use social media to build, engage and grow your conference and event communities
Creating & Using Personas
Increase in depth understanding of your markets to drive and grow your business
How to use Linkedin to build, engage and grow your conference and event communities
How to use Twitter to build, engage and grow your conference and event communities
Public speaking is a skill which every event professional should have to advance and develop their career
Improve team communication and event profitability
Women in Business
Developing executive presence and leadership confidence
Essential skills, tools and practical techniques for project managers
Practical tools to take more control of the way you spend and manage your time
Event marketing is complex and sophisticated with new technology, social media and developments in data driving many of the changes. Staying up-to-date and ensuring your teams use the latest best practice is key in the success of your events.
We have a comprehensive list of marketing training courses that cover the full range of skills your marketing people need. From our very popular Copywriting for conferences & events course to our Content marketing for events, Pay Per Click for events and Email marketing training courses and our core programme Tools & techniques for conference and event marketing, we have programmes to support the development of all members of your marketing team.
We can combine all of these programmes with one-to-one sessions and mentoring, special project work and bespoke masterclasses to ensure your marketing teams remain on a constant trajectory of engagement and development, culminating in unrivalled professional competence. Contact us if you would like more information on a tailored package for your teams. See our case study on in-house marketing training with the International Bar Association.
Our marketing trainers
All of our marketing trainers have a background in events so not only are they proven, top quality trainers, but they bring with them their own case studies and insights and really understand the challenges and issues faced by event sales teams.
Coaching and mentoring for marketing managers and team leaders
We provide one to one coaching and mentoring to help your managers get the highest possible performance from their teams.
Special marketing projects
Our experts are on hand to support you in event marketing strategy and marketing projects. This might be creating event marketing plans, fine tuning your PPC or or developing an overarching event marketing strategy.
Who We Work With
★ ★ ★ ★ ★
The courses are very practical and using examples of our current work which helps us evaluate how we can improve now. The trainer had very relevant material and the duration was perfect. The tips that were things that can be easily implemented in my work right away!