Marketing training for conferences and events

"This course was definitely worth attending for us. We are already implementing what we’ve learnt and found the training most inspiring." Association for Project Management

Our marketing training courses

All of our courses can be run in-house or online, contact us to find out more.

Event Marketing

Refine conference and event marketing techniques, develop new creative solutions and maximise the value of the conference marketing spend

Digital Marketing

An event for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and conviction

Copywriting

An event for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and conviction

Social Media

How to use social media to build, engage and grow your conference and event communities

Email Marketing

Creativity, engagement and persuasion techniques

Video Marketing

The power of video in event marketing

Search Engine Marketing (SEO)

Delivering delegates, boosting revenues with SEO

Pay Per Click (PPC)

Pay Per Click can drive up to 30% of your event attendance. Not getting those results? Never tried PPC? This is the event for you

LinkedIn Materclass

How to use Linkedin to build, engage and grow your conference and event communities

Twitter Masterclass

How to use Twitter to build, engage and grow your conference and event communities

Public Speaking

Public speaking is a skill which every event professional should have to advance and develop their career

Team Building

Improve team communication and event profitability

Women in Business

Developing executive presence and leadership confidence

Project Management

Essential skills, tools and practical techniques for project managers

Time Management

Practical tools to take more control of the way you spend and manage your time

Event marketing is becoming ever more complex and sophisticated with new technology, social media and developments in data driving many of the changes. Staying up-to-date and ensuring your teams use the latest best practice is key in the success of your events.

We have a comprehensive list of marketing training courses that cover the full range of skills your marketing people need. From our very popular Copywriting for conferences & events course to our new Content marketing for events and Email marketing training courses and our core programme Tools & techniques for conference and event marketing, we have programmes to support the development of all members of your marketing team.

We can combine all of these programmes with one-to-one sessions and mentoring, special project work and bespoke masterclasses to ensure your marketing teams remain on a constant trajectory of engagement and development, culminating in unrivalled professional competence. Contact us if you would like more information on a tailored package for your teams. See our case study on in-house marketing training with the International Bar Association.

Our marketing trainers

All of our marketing trainers have a background in events so not only are they proven, top quality trainers, but they bring with them their own case studies and insights and really understand the challenges and issues faced by event sales teams.

In-house marketing training

All of our marketing courses can be tailored to meet you specific needs and skill sets after full consultation with you and your team. In-house training can be more cost-effective and deliver better outcomes as bespoke material and teaching methods are used to achieve optimum results. Read more…

 

Discounts for group bookings and associations

We offer discounts for group bookings and to associations and NFP organisations. Please contact us to find out more.

Coaching and mentoring for marketing managers and team leaders

We provide one to one coaching and mentoring to help your managers get the highest possible performance from their teams.

Special marketing projects

Our experts are on hand to undertake special projects. This might be to develop a social media strategy, a review of content marketing or to help implement a new CRM system.

Companies that invest in employee training enjoy 24% higher profit margin versus companies who don’t. 

Huffington Post

*****

Superb. Loved the group exercise — definitely proved the point! I’m already re-evaluating all my communications in light of what I learnt.

Senior Marketing Executive, UKOUG

*****

The trainer was great and fitted the content around the group’s needs. It was fantastic to get the 1-on-1 time to go through my own copy. This training course will make a real difference in the way we write copy at IoF.

Institute of Fundraising

95%

95% of attendees recommend our courses

We're proud to sponsor

The Association Excellence Awards 2019

Our clients include

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