Marketing training for conferences and events

"This course was definitely worth attending for us. We are already implementing what we’ve learnt and found the training most inspiring."
Association for Project Management

Our marketing training courses

All of our courses are run in-house, either face-to-face or online, contact us to find out more.

Event Marketing

Refine conference and event marketing techniques, develop new creative solutions and maximise the value of the conference marketing spend

Copywriting

An event for all conference producers and marketing professionals who want to write incisive, attention-grabbing copy, ‘both on and off line’, that attracts delegates with power and conviction

Google Analytics 4

Discover optimum solutions for migrating from Universal Analytics to installing, configuring and reporting on Google Analytics 4.

Pay Per Click (PPC)

Pay Per Click can drive up to 30% of your event attendance. Not getting those results? Never tried PPC? This is the event for you

Search Engine Marketing (SEO)

Delivering delegates and boosting revenues with SEO

Email Marketing

Creativity, engagement and persuasion techniques to produce more impactful emails and campaigns to engage your audience

Digital Marketing

Understand the specific opportunities of search engine optimisation (SEO), Google Ads/pay per click advertising (PPC) and social media to build brand awareness, reach a wider dataset and actively engage event audiences

Social Media

How to use social media to build, engage and grow your conference and event communities

Creating & Using Personas

Increase in depth understanding of your markets to drive and grow your business

LinkedIn Materclass

How to use Linkedin to build, engage and grow your conference and event communities

Twitter Masterclass

How to use Twitter to build, engage and grow your conference and event communities

Public Speaking

Public speaking is a skill which every event professional should have to advance and develop their career

Team Building

Improve team communication and event profitability

Women in Business

Developing executive presence and leadership confidence

Project Management

Essential skills, tools and practical techniques for project managers

Time Management

Practical tools to take more control of the way you spend and manage your time

Event marketing is complex and sophisticated with new technology, social media and developments in data driving many of the changes. Staying up-to-date and ensuring your teams use the latest best practice is key in the success of your events.

We have a comprehensive list of marketing training courses that cover the full range of skills your marketing people need. From our very popular Copywriting for conferences & events course to our Content marketing for events, Pay Per Click for events and Email marketing training courses and our core programme Tools & techniques for conference and event marketing, we have programmes to support the development of all members of your marketing team.

We can combine all of these programmes with one-to-one sessions and mentoring, special project work and bespoke masterclasses to ensure your marketing teams remain on a constant trajectory of engagement and development, culminating in unrivalled professional competence. Contact us if you would like more information on a tailored package for your teams. See our case study on in-house marketing training with the International Bar Association.

Our marketing trainers

All of our marketing trainers have a background in events so not only are they proven, top quality trainers, but they bring with them their own case studies and insights and really understand the challenges and issues faced by event sales teams.

Coaching and mentoring for marketing managers and team leaders

We provide one to one coaching and mentoring to help your managers get the highest possible performance from their teams.

Special marketing projects

Our experts are on hand to support you in event marketing strategy and marketing projects. This might be creating event marketing plans, fine tuning your PPC or or developing an overarching event marketing strategy.

Who We Work With

★ ★ ★ ★ ★

The courses are very practical and using examples of our current work which helps us evaluate how we can improve now. The trainer had very relevant material and the duration was perfect. The tips that were things that can be easily implemented in my work right away!

Marketing Manager
DMG Events

The Media House is proud to sponsor Just One Tree which is tackling the dual crises of climate change and biodiversity loss. They work by restoring life on land, in the oceans and shape the next generation of planet-conscious thinkers.

The Media House is proud to sponsor Just One Tree