Creating and Using Personas for Your Business, Marketing and Campaigns

Increase in depth understanding of your markets to drive and grow your business

The Creating and Using Personas workshop is designed to equip participants with the skills and knowledge needed to create effective personas for various projects, such as marketing campaigns, product development, and user experience design. Personas are fictional representations of target audience segments and play a crucial role in understanding and addressing customer needs, preferences, and behaviors.

Outline

Introduction to Personas

  • What are personas?
  • Why are personas important?
  • Real-world examples of successful persona usage.

Research Techniques

  • Methods for gathering data about your target audience.
  • Conducting surveys, interviews, and market research.
  • Analysing existing customer data.
  • Identifying patterns, commonalities, and insights.
  • Creating preliminary personas based on research.

Persona Development

  • Creating detailed persona profiles.
  • Including demographics, behaviors, motivations, and pain points.
  • Giving personas names and faces.

Persona Use Cases

  • How to use personas in different contexts (e.g., marketing, UX design, product development).
  • Aligning personas with business goals.
  • Developing user stories and scenarios.

Persona Validation, Testing and Implementation

  • Techniques for validating personas.
  • Testing personas with real users.
  • Making adjustments based on feedback.
  • Integrating personas into your projects.
  • Communicating personas to team members and stakeholders.
  • Maintaining and updating personas over time.

Additional Resources:

  • Recommended reading and resources on personas.
  • Templates and tools for persona creation.
  • Case studies showcasing successful persona-driven projects.
RUN THIS AS AN IN-HOUSE COURSE

Course certification

All attendees who complete the course satisfactorily, will receive a certificate.

Who should attend?

This is a course for anyone involved in events who is looking to grow their business with greater insights into their markets. All marketing professionals will benefit from attending in addition to portfolio leaders and management.

Your trainer:

Karin Hausmann

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RUN THIS AS AN IN-HOUSE COURSE

★ ★ ★ ★ ★

Having recently joined the marketing industry, the course was so helpful for me and Caroline was very approachable and a great teacher. She gave us plenty of helpful exercises to put the new concepts into practice and made the material straightforward but equally useful and interesting. I came away with a clear idea of how a business can benefit from changing its marketing strategy in very simple yet effective ways.

Marketing Executive
Oliver Kinross Events

★ ★ ★ ★ ★

The training course was excellent and helped to build my confidence in all areas of marketing. After attending the course, I feel like I have a fresh pair of eyes to review my content. Caroline was a brilliant trainer, she has great energy levels and kept us engaged throughout. Thank you!

Conference Coordinator
The International Federation of Gynaecology and Obstetrics (FIGO)

★ ★ ★ ★ ★

Fantastic course, I’ve come away equipped with so many useful event marketing tips & tricks. I’d really recommend the Media House courses, they’re really informative and run by lovely trainers.

Events Project Executive
Chartered Insurance Institute

★ ★ ★ ★ ★

Caroline was fantastic and really helped strengthen our knowledge in event marketing. We will be sure to use her tips and take a different approach to our marketing!

Marketing Executive & Event Organiser
Oliver Kinross Events

★ ★ ★ ★ ★

Caroline was really engaging in our session. She taught me what I expected to learn whilst also teaching me to question things I thought I already knew. She let the course be shaped by our team and what we personally and collectively wanted to get out of the session. Any questions or comments were always met with great enthusiasm and she created a very safe space, where you felt comfortable to ask anything, even if it seemed obvious.

Marketing Assistant
LBR

★ ★ ★ ★ ★

As someone just starting out in marketing, this course was invaluable. It was very tailored towards the specific needs of our company and I learned loads of practical tips that I am already using in my day-to-day role.

Marketing Executive
Oliver Kinross Events

★ ★ ★ ★ ★

I would like to thank Caroline for coming in and leading a really engaging and eye-opening session. Not only did we brush up on our skills, but she helped us to go through our marketing and copy with fresh eyes. I’m really excited to put what I have learnt into practice.

Event Organiser
Oliver Kinross Events

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