Google Analytics 4 for Events
Understanding and Interpreting GA4 ReportsGoogle Analytics 4 for Events looks at the newest version of Google Analytics — Google Analytics 4 and focuses specifically on how it can be used for event marketing. Attend and discover:
- How to use audiences, user properties, parameters and other GA4 specific elements for events
- The core building blocks of analytics data for events and how the capabilities of GA4 can drive and convert event traffic
- Insights about your delegates, sponsors and visitors and their user experience
- Deeper analysis and tailored custom reports in the Analysis Hub
Course outline
Understanding and interpreting GA4 reports:
Life Cycle
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- Acquisition
- User
- Traffic
- Engagement
- Events
- Pages
- Retention
- Acquisition
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User
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- Demographics
- Creating user properties
- Tech
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Events
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- Conversions including setting up and customising your own event conversion goals
- Creating remarketing audiences
- Events
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Configure
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- Creating an event analysis from scratch
- Audiences
- Building comparisons
- Setting up custom events
- Custom definitions
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Analysis Hub
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- Exploration
- Conversion tracking
- Setting up and customising segmentations available (adding or deducting different dimensions and segments, values and filters and metrics etc)
- Creating custom insights
- Predictive metrics
- Funnel analysis
- Path analysis
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Next online course:
Call for dates
NEW COURSE
Online cost
£495 (+ VAT) for all commercial companies
£395 (+ VAT) for not-for-profit organisations
Post-course 1:1 follow up
If after attending the training course, you would like to discuss particular areas relevant to you with the trainer, you can book a one hour 1:1 consultation, cost £195 (+ VAT). Book a follow-up consultation here.
Course certification
All attendees who complete the course satisfactorily, will receive a certificate.
Who should attend?
Google Analytics for Events is for all event marketing professionals who want to understand and effectively use the capabilities and potential of GA4
When?
All times GMT
This course comprises four, two-hour training modules
12 + 13 + 14 + 15 October
12 October: 9.00am–11.00am
13 October: 9.00am–11.00am
14 October: 9.00am–11.00am
15 October: 9.00am–11.00am
Your trainer:
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