Google Analytics 4 for Event Companies

Discover optimum solutions for migrating from Universal Analytics to installing, configuring and reporting on Google Analytics 4

GA4 will replace Universal Analytics completely on 1st July

If you are an event company preparing for the next generation of Google Analytics being introduced on 1st July 2023, attend this course and discover how to use Google Analytics 4 (GA4) to record data correctly and use it effectively to drive your events success.

The course will focus on getting started with GA4 including the interface, key reports, and significant differences from previous versions of GA. It will then cover the key issues in setting up, configuring and auditing GA4.

Our training is extremely practical with lots of built in exercises to ensure you gain the knowledge needed to take full advantage of GA4. Tailored for event companies, this is essential knowledge for all event professionals looking to grow their events business.


Understanding and interpreting GA4 reports:

1 — Life Cycle

  1. Acquisition
    1. User
    2. Traffic
  2. Engagement
    1. Events
    2. Pages
  3. Retention

2 — User

  1. Demographics
  2. Creating user properties
  3. Tech

3 — Events

  1. Conversions including setting up and customising your own event conversion goals
  2. Creating remarketing audiences
  3. Events

4 — Configure

  1. Creating an event analysis from scratch
  2. Audiences
  3. Building comparisons
  4. Setting up custom events
  5. Custom definitions

5 — Analysis Hub

  1. Exploration
  2. Conversion tracking
  3. Setting up and customising segmentations available (adding or deducting different dimensions and segments, values and filters and metrics etc)
  4. Creating custom insights
  5. Predictive metrics
  6. Funnel analysis
  7. Path analysis

Course certification

All attendees who complete the course satisfactorily, will receive a certificate.

Who should attend?

​Marketing professionals involved in developing campaigns for conferences, seminars, exhibitions or training courses.

Your trainer:

Rob Edlin

Post-course 1:1 follow up

If after attending the training course, you would like to discuss particular areas relevant to you with the trainer, you can book a one hour 1:1 consultation, cost £195 (+ VAT). Book a follow-up consultation here.

Follow us on:

Retain your key staff

78% say training & development is the most important workplace policy.

Join our mailing list to hear about new course dates and special offers

Who We Work With