Google Analytics 4 for Event Companies

GA4 will replace Universal Analytics completely on 1st July

If you are an event company preparing for the next generation of Google Analytics being introduced on 1st July 2023, attend this course and discover how to use Google Analytics 4 (GA4) to record data correctly and use it effectively to drive your events success.

The course will focus on getting started with GA4 including the interface, key reports, and significant differences from previous versions of GA. It will then cover the key issues in setting up, configuring and auditing GA4.

Our training is extremely practical with lots of built in exercises to ensure you gain the knowledge needed to take full advantage of GA4. Tailored for event companies, this is essential knowledge for all event professionals looking to grow their events business.

Outline

Understanding and interpreting GA4 reports:

1 — Life Cycle

1. Acquisition
   1. User
   2. Traffic
2. Engagement
   1. Events
   2. Pages
3. Retention

2 — User

1. Demographics
2. Creating user properties
3. Tech

3 — Events

1. Conversions including setting up and customising your own event conversion goals
2. Creating remarketing audiences
3. Events

4 — Configure

1. Creating an event analysis from scratch
2. Audiences
3. Building comparisons
4. Setting up custom events
5. Custom definitions

5 — Analysis Hub

1. Exploration
2. Conversion tracking
3. Setting up and customising segmentations available (adding or deducting different dimensions and segments, values and filters and metrics etc)
4. Creating custom insights
5. Predictive metrics
6. Funnel analysis
7. Path analysis