Google analytics masterclass for conferences and events

A half-day masterclass for event marketing professionals

A specialist in-house training course

All event marketing professionals need to understand and be able to interpret google analytics to ensure they are getting the best results for their marketing spend. This masterclass has been developed to introduce all participants to the different reports generated by google. Individual sections of reports will be reviewed and analysed, to understand what they mean and what they tell you about activity on your web site and, where necessary, what changes should be made to the site and campaigns.

By attending the Google Analytics Masterclass you will learn how to:

  • interpret google analytics and key sections of each report
  • compare and contrast different marketing time periods.
  • construct regular reports against key metrics.
  • adapt your SEO for better results

and ultimately, achieve better and more effective event marketing campaigns.

98% of our delegates would recommend our courses

This course is run as an
in-house programme.
Please call +44 (0)208 374 1712 if you would like further information.

Google Analytics for conferences and eventsAudience analysis:

  • Who is visiting your event web site?
  • Where they are coming from?
  • What technology they are using?
  • How do they move around your site? Traffic flow


  • Segmenting your audience by source Organic, Email, Direct, Social, Paid etc
  • Reviewing these segment to better understand which areas are the most effective (do more like this) and which areas are underperforming (work on these to get better results)
  • Look at what keywords are sending traffic to the site – do they match you SEO efforts? If not what to do?
  • This section is also the place to look at landing pages review what is working and what needs work.


  • Look at you content by page to fully understand which pages are interesting and engaging
  • Check site speed to see if there are any problem areas – bad for SEO
  • Check events and actions

Marketing executives and marketing managers involved in developing campaigns for conferences, seminars, exhibitions or training courses who are looking for an introduction to google analytics and how it applies to event marketing.

This course is only run as an in-house course, please contact for further information.

When and where?

This course is run as an
in-house programme.
Please call +44 (0)208 374 1712 if you would like further information.

How long?

Half day: 09:00–13:00

Find out more about in-house training

Some of our clients

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