Linkedin Strategy and tools for Event Professionals

This practical course, Linkedin strategy and tools, takes you through the steps needed to get the most out of Linkedin as an event professional. You will actually be working on Linkedin during the training, getting feedback from the trainer and developing an action plan to ensure you have the proven techniques to use LinkedIn to generate leads and meaningful contacts, enhance your reputation and grow your event and personal reputation.

Course outline

• Fixing your profile to attract the dream connection you need

• Growing the network with potential stakeholders who become advocates of your expertise and your event

• Reaching out via non-spammy messaging and other ways of connecting with your target audience

• Content ideas, posting, commenting, and planning your content calendar (even if you don’t have the time to post every day)

• Get leads and introductions without the pushy way, and convert them to sponsors, attendees etc

• Supporting each other with engagement