Maximising profit through large-scale events

Creating and building LSEs that dominate a market and generate maximum revenue

With large-scale events being identified as the future for many conference and event companies, having strategies in place to build and develop these events and move away from small local conferences is essential.

Scaling up is daunting but the benefits of increased profitability, cost and time efficiencies, increased market penetration, brand and reputation as market leaders are key factors for sustainability.

But how do you know which of your products to scale up and when? How do you continue to grow the size and profitability of your conferences once they become LSEs? And now that you have reached pole position, how do you ensure you stay there?

This one-day course will take you through the processes required to make the right strategic decisions at the right time to scale up. Training is delivered through current case studies, interactive exercises, research techniques and the latest industry thinking.

Course outline

Large-scale events – the growth opportunity in events

  • Choosing an appropriate growth model for your business
    • Scaling up existing small events
    • Growing existing LSEs
    • Launching an LSE from scratch
    • Achieving world domination

How and when to scale up or launch – tools and research for success

  • Knowing your market, knowing the competition
  • Research tools and feasibility studies
  • The go/no go decision
  • Have you got the right resources to build world-class LSEs?
    • The LSE timeline

The financials and profitability

  • Setting budgets and understanding cost implications of different models
  • A look at different fee models
  • Choosing appropriate KPIs to monitor success factors

Product development and building the value proposition

  • Content: keeping it relevant, keeping control
    • How can content be monetised?
  • Concurrent sessions, workshops, add-ons
  • Building in key networking opportunities: ensuring people meet who they want to meet
  • Innovative new models: how can we inspire, inform, entertain and connect?
  • Trouble shooting: what are the main threats to your LSE? How can you respond?

Key partnerships crucial to your LSE success

  • Developing strategic sponsorship propositions
  • Partnerships with other key stakeholders
  • The bigger picture: becoming a part of your target industry

Best show in town! But it’s not over yet…

  • Making the best use of event content
  • Building your 365 customer engagement plan

Next course:
19 November 2019

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Updated course

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Who should attend?

This course is designed for all those whose role involves driving revenue and building events, including senior managers and directors in conferences, exhibitions and associations.

When?

19 November 2019

How much?

£595 plus VAT for all commercial companies
£545 plus VAT for not-for-profit organisations

How long?

One day: 09:00–17:00

Where?

19 November 2019
etc.venues, Marble Arch
86 Edgware Road
London W2 2EA

Your trainer:

Kate Roberts

40% of employees with poor training leave their jobs within the first year.

Go2HR

*****

What was the most valuable part of the training course for you? All of it!

Conference Manager, Economist Conferences

*****

5/5 Great information, excellent trainer. Really useful information on fees and pricing.

Head of Oil and Gas, International Research Networks

We're proud to sponsor

The Association Excellence Awards 2019

*****

I think I actually stayed focused for the whole day! Excellent delivery and pace.

Head of Event Management, WBR

*****

Fantastic energy, clear and precise.

Global Head of Project Management, International Research Networks

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