The team

Our team of experts all have a background in events and are passionate about working with you to maximise the performance of your events business

Claire Wormsley

Founder and Managing Director

During her two decades of working in the events industry Claire has built extensive knowledge and networks. She is involved in multiple ways in furthering the industry’s development and success, from benchmarking to graduate development …

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to promoting women and developing best practice. As co-founder of the Global Conference Network she runs large-scale events, including awards and summits, which facilitate dialogue and strategic thinking within the industry. 

Claire started her career in events at IIR before moving to Risk where she set up and built a conference and training department whose revenue after 4 years was £7.5 million, profits £2.7 million.

Claire has experience on a number of boards, including exhibition and technology companies. She is also a trustee of a multi-academy trust and two charities.

Hannah Broad

Training Manager

Hannah is an experienced and very passionate events manager. Her career has spanned media, fashion, marketing and PR where she has built a vast network of influential contacts. At Purple PR Hannah was Head Of Events …

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where she planned and executed high publicised events from secret Prince gigs to three day exhibitions. Identifying key communication opportunities with media partners to help grow brands, develop strategic communication plans for new markets and reconcile all relevant budget areas. 

In addition to her knowledge and experience of the events industry, Hannah has also developed her career in consultancy, working with corporates across the country. Some background reading.

Hannah now manages The Media House and ensures the smooth running of all of our training courses and consultancy.

Annie Alexander

Marketing

Annie provides marketing services across print and digital to clients ranging from telecoms companies and software houses to marcoms agencies and journalists. As well as design and execution of printed collateral, she handles website …

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conception, development and ongoing optimisation, and manages email marketing campaigns.

Having worked with The Media House since 2005, Annie has taken the company’s website through multiple iterations to ensure it keeps pace with evolving industry best practice, including SEO, responsive design and online payments. In parallel, she creates flyers, brochures and other hard-copy marketing collateral for the company, and is responsible for email campaign production.

Claire Poole

Trainer

Claire Poole has spent the last 10 years in London and New York developing and executing communications campaigns and global events strategies to build brands, engage audiences and amplify impact. Following leadership roles at Climate …

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Action in partnership with UNEP, Green Power Conferences, FC Business Intelligence and other international organisations. 

Claire has executed online campaigns for, or in conjunction with, global blue chip organisations and SMEs, UN bodies, world leaders, grassroots NGOs, local authorities, Government, civil society and leading international press outlets. 

Claire’s expertise specifically in digital content began in 2007 in New York, in the role of Producer of a weekly talk show on Blog Talk Radio. Using this insight, Claire now delivers exceptional courses on digital, content and event delivery.

Caroline Carr

Trainer

Caroline is a highly experienced events marketer with over 18 years’ experience in both the B2B and B2C industry. Starting her career at UBM and then Penton Media Europe where she was head of Marketing responsible for the strategy across their

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UK based conferences. She then moved to dmg world media and spent 6 year as Marketing Director heading up the marketing for their consumer exhibitions, with a team of 14 and with marketing budget responsibility of £5 million.  Her most recent role was Group Marketing Director at Csquared Networks where she was focused on expanding their portfolio of international media and marketing conferences. 

Caroline delivers expert training and consultancy in all aspects of event marketing.

Sam North

Sam North

Trainer

Sam has extensive experience in managing and delivering a portfolio of events including B2B and consumer exhibition and conferences. He spent 14 years at Clarion during which the business was transformed…

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to become one of the 10 largest exhibition organisers globally with £250 million annual revenues.

Sam has particular expertise in managing growth and coaching and training teams to their full potential. He now works with

businesses owners across the events industry to drive results through engaging and systematic sales training programs that make a real difference.

He has been at the forefront of the digital and virtual innovations sweeping the industry during 2020 and has developed this training course to help sales professionals unlock a vital new revenue stream via the myriad online options available to them and their clients.

Having gained accreditation as a business coach since his leadership roles at Clarion Events, he also works with organisers to create and implement their talent development and succession strategies.

Timea Kadar

Timea Kadar

Trainer

Timea has over 20 years of marketing experience working with event companies and corporates on all aspects of their marketing strategy. Timea has particular expertise in the use of LinkedIn to drive marketing success …

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and her courses are always extremely practical with participants seeing immediate results. Timea has spoken at TedX events on marketing and uses her experience to deliver engaging and interactive training courses.

Carrie Swift

Trainer

Carrie started her career as a Conference Producer at Optimus Education, and went on to become the Director of Waterfront Conference Company which runs content-led events and training across numerous sectors …

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including infrastructure planning, rail, ports, energy and education.  In this role, Carrie and the team she built delivered a 4-fold increase in revenue and gross profit over a five year period. 

Carrie is a passionate believer in the benefits of better communication skills and emotional intelligence to transform career and life prospects and her courses focus on these areas.

Rob Edlin

Pauline Coulter

Trainer

Pauline has broad experience in over 25 years’ of working in conferences, B2B marketing solutions and media businesses at a senior level. She would describe herself… 

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… as very commercial generalist and has been both involved in and leading across all key areas of production, sales, marketing and operations. Always looking to increase revenue and scale-up, she is particularly skilled at identifying profitable business opportunities and developing commercial partnerships.

Pauline has developed great people and highly effective teams in conference companies, associations and media business as well as being an independent consultant and delivering training courses for The Media House across many topics.

Ashanti Bentil-Dhue

Ashanti Bentil-Dhue

Trainer

Ashanti Bentil-Dhue is an expert trainer and consultant in the virtual meetings and events sector frequently speaking at industry events. She has an in-depth knowledge of event technology, including the 300 platforms for virtual and hybrid events.

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Ashanti started her career as a Regulatory Compliance AVP for the likes of Santander Bank, Barclaycard and the Financial Ombudsman Service. She has been a huge advocate on diversity in events and is involved in initiatives to increase and promote diversity.

Sophy Searight

Sophy Searight

Trainer

Sophy has worked in the conference and exhibitions industry for 13 years, progressing from conference producer to head of department, leading content strategy for the UK’s biggest trade shows…

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Sophy works with industry-leading clients including Clarion, EMAP, Informa, Hyve Group as well as organisations outside the sector for whom she develops event strategy. Having created events for audiences everywhere from Australia to Alberta and Sub-Saharan Africa to Iceland on topics as diverse as  advanced therapeutics, the hydrogen economy, and international shipping Sophy looks forward to sharing her strategies with the Media House training group.

Frances Rose

Frances Rose

Trainer

Over the course of her 15 year career in research and events, Frances has seen the difference that true depth of knowledge can make to every part of a business, from simple data builds to closing important deals.

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Before founding The Share Theory, Frances put that experience into action building the European research practice for TowerXchange, a leading market intelligence and events business in telecoms infrastructure. She also co-founded Impact Capital Africa, producing bespoke reports and market intelligence for government donors and private equity investors in Zambia.

Her passion for creating content which makes a difference is the driving force behind The Share Theory.

Rob Edlin

Rob Edlin

Trainer

Rob has a deeply technical heritage but has the ability to translate technical “geek-speak” into easy to understand, friendly, non-patronising advice.

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Rob spends a great deal of his time reading up on the latest techniques, trends and developments in everything related to search engines and works closely with Google’s teams in Dublin, London and California to ensure that his courses include the very best advice possible which is up-to-date and follows best practice.

Helen Coston

Helen Coston

Trainer

Helen has over 15 years’ experience as a sales trainer. She has worked with over forty publishers and event companies to help them grow their commercial revenue.

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She has trained hundreds of sales professionals to develop their sales skills and improve performance.

Helen started her career in media sales, working for publishers, agencies and associations including  the NCT, The Camping & Caravanning Club, The Chartered Institution of Wastes Management, Real Response Media, Bright Publishing and CPL.

Mindy Emsley

Mindy Emsley

Trainer

Mindy is a highly experienced events executive with a strong track record of launching and scaling profitable, industry-leading, conferences and exhibitions globally.

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She started her career in Conference Production and went on to become Portfolio Director and Managing Director, holding roles at companies including Eurofinance (Euromoney), IQPC, IIR (Informa), TM Forum and Smarter Shows (Informa) during her 23+ years in the industry. She has worked across numerous sectors including telecoms, finance, energy storage, automotive, advanced manufacturing and space technology and across multiple geographies including North and South America, Europe, Middle East, Asia and South Africa.

Passionate about building high performing teams and creating an environment in which the business and team members perform at their best, Mindy is an expert trainer and accredited coach with experience of developing training and coaching programmes to help individuals and teams hone awareness of their strengths, gain clarity and build confidence.

Karin Hausmann

Karin Hausmann

Trainer

Karin started her marketing career working for global intelligence and event businesses, including marcusevans, Reed Business Information, and Ascential.

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She joined Hyve Group (formerly ITE) as part of the Transformation & Growth Program where she was responsible for introducing and leading two new marketing functions across the UK, Russia, Turkey, and China.

She then led the global marketing team at Hyve – from brand marketing, digital, creative, data and customer success – working on large-scale trade shows and conferences across multiple sectors and territories. Karin now works with B2B clients across the publishing, media, and events sector – advising on business and marketing strategies, go-to-market plans, running change management projects as well as fractional and interim CMO support.

Becky Stephens

Becky Stevens

Trainer

With over a decade of experience in event safety and risk management, Becky Stevens is a highly skilled and knowledgeable safety trainer dedicated to ensuring the well-being of individuals and organisations in the event industry.

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As an event safety trainer, Becky Stevens has successfully conducted numerous training programs, workshops, and seminars, equipping event organisers, staff, and volunteers with the essential skills and knowledge to create safe and secure environments for attendees. Her expertise covers a wide range of events, including conferences, concerts, festivals, sporting events, and corporate functions.

Throughout her career, Becky Stevens has developed a deep understanding of the unique safety challenges and regulations within the event industry. They are adept at conducting thorough risk assessments, developing comprehensive safety plans, and implementing effective emergency response protocols. Their practical and hands-on approach ensures that participants gain practical insights and learn to identify potential hazards and mitigate risks effectively.

In addition to their extensive experience as a safety trainer, Becky Stevens has also worked directly with event organizers, providing expert consultancy services to help them design and implement robust safety frameworks. They have collaborated with renowned event management companies, government agencies, and industry associations, earning a reputation for their professionalism, attention to detail, and commitment to excellence.

Who We Work With