Our team

Our team of experts all have a background in events and are passionate about working with you to maximise the performance of your events business

The team

Claire Wormsley

Founder and Managing Director

During her two decades of working in the events industry Claire has built extensive knowledge and networks. She is involved in multiple ways in furthering the industry’s development and success, from benchmarking to graduate development …

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to promoting women and developing best practice. As co-founder of the Global Conference Network she runs large-scale events, including awards and summits, which facilitate dialogue and strategic thinking within the industry. 

Claire started her career in events at IIR before moving to Risk where she set up and built a conference and training department whose revenue after 4 years was £7.5 million, profits £2.7 million.

Claire has experience on a number of boards, including exhibition and technology companies. She is also a trustee of a multi-academy trust and two charities.

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Hannah Broad

Training Manager

Hannah is an experienced and very passionate events manager. Her career has spanned across media, fashion, marketing and PR where she has built a vast network of influential contacts. At Purple PR Hannah was Head Of Events …

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where she planned and executed high publicised events from secret Prince gigs to three day exhibitions. Identifying key communication opportunities with media partners to help grow brands, develop strategic communication plans for new markets and reconcile all relevant budget areas. 

In addition to her knowledge and experience of the events industry, Hannah has also developed her career in consultancy, working with corporates across the country. Some background reading.

Hannah now manages The Media House and ensures the smooth running of all of our training courses and consultancy.

Annie Alexander

Marketing

Annie provides marketing services across print and digital to clients ranging from telecoms companies and software houses to marcoms agencies and journalists. As well as design and execution of printed collateral, she handles website …

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conception, development and ongoing optimisation, and manages email marketing campaigns.

Having worked with The Media House since 2005, Annie has taken the company’s website through multiple iterations to ensure it keeps pace with evolving industry best practice, including SEO, responsive design and online payments. In parallel, she creates flyers, brochures and other hard-copy marketing collateral for the company, and is responsible for email campaign production.

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Rosalind Oxley

Trainer

Rosalind is more experienced at a senior management level than almost anyone else in the events industry. She joined IIR conferences at its inception in 1985, rising to divisional management level in 1989 …

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and then became an MD in 1992 with full P/L responsibility. When the IIR business was sold in 2005 to Informa, Rosalind was a key member of the ‘sales team’ and remained with Informa until 2015.

Subsequently, Ros managed seven businesses within Informa, and was responsible for a business with a turnover of £60 mln and 250 staff. Within that she has experience of a variety of product types including large scale events, annual events, exhibitions, seminars, distance learning training, on-site courses and public training and is able to operate within product, sales, marketing and operations with practical ease.

Kate Roberts

Trainer

Kate has extensive senior director level experience in running event portfolios. Most recently, Kate was the Global Head of the SuperReturn and SuperInvestor series at Informa; a multimillion GBP portfolio.

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Kate is a results-driven leader with global experience launching, developing and growing world-leading portfolios of B2B events. She has extensive experience in new product development, market insight and analysis, effective content creation and customer engagement to generate large-scale, highly profitable commercial events.

Kate has a first class degree from Oxford and was the winner of the Informa Global Employee of the Year Award. Kate now delivers inspiring training courses for The Media House.

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Mike Gwynn

Trainer

Mike Gwynn spent his early media sales career selling advertising at Haymarket, VNU and IPC before moving to The Builder Group. Mike then moved into training, delivering inspiring sales…

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courses across the industry before becoming Market Development Director at Jane’s Information Group, the defence information and conference specialists. His most recent role was as Sales Director at ITE where he was responsible for international sales to its portfolio of exhibitions and conferences in emerging markets, notably Eastern & Central Europe and North Africa.

Mike now works with event companies, venues and associations to transform their sales operations.

Caroline Carr

Trainer

Caroline is a highly experienced events marketer with over 18 years’ experience in both the B2B and B2C industry. Starting her career at UBM and then Penton Media Europe where she was head of Marketing responsible for the strategy across their

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UK based conferences. She then moved to dmg world media and spent 6 year as Marketing Director heading up the marketing for their consumer exhibitions, with a team of 14 and with marketing budget responsibility of £5 million.  Her most recent role was Group Marketing Director at Csquared Networks where she was focused on expanding their portfolio of international media and marketing conferences. 

Caroline delivers expert training and consultancy in all aspects of event marketing.

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Claire Poole

Trainer

Claire Poole has spent the last 10 years in London and New York developing and executing communications campaigns and global events strategies to build brands, engage audiences and amplify impact. Following leadership roles at Climate …

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Action in partnership with UNEP, Green Power Conferences, FC Business Intelligence and other international organisations. 

Claire has executed online campaigns for, or in conjunction with, global blue chip organisations and SMEs, UN bodies, world leaders, grassroots NGOs, local authorities, Government, civil society and leading international press outlets. 

Claire’s expertise specifically in digital content began in 2007 in New York, in the role of Producer of a weekly talk show on Blog Talk Radio. Using this insight, Claire now delivers exceptional courses on digital, content and event delivery.

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Carrie Swift

Trainer

Carrie started her career as a Conference Producer at Optimus Education, and went on to become the Director of Waterfront Conference Company which runs content-led events and training across numerous sectors …

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including infrastructure planning, rail, ports, energy and education.  In this role, Carrie and the team she built delivered a 4-fold increase in revenue and gross profit over a five year period. 

Carrie is a passionate believer in the benefits of better communication skills and emotional intelligence to transform career and life prospects and her courses focus on these areas.

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Emma Hilditch

Trainer

Emma has a proven track record in rapidly developing and growing new and existing events. She has over 20 years in the events business including two years with the largest conference company in the world, IIR and three …

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years with a leading niche events organiser, Softworld.

Since 1999 Emma has worked with clients in the exhibitions, public and associations sectors to develop and promote events in multiple sectors and formats. She is expert in all areas of content creation, speaker acquisition, topic generation, growing large scale events and delivering brilliant events.

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Torsten de Riese

Trainer

Torsten is a journalist and digital expert who spent his early career in the newspaper and broadcast industry. He started off as a newspaper hack before leading editorial and digital teams for the Financial Times, The Guardian and …

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NBC launching award-winning nation and international campaigns. He subsequently helped build one of the largest content marketing platforms in North America working with global brands like Pepsi, Shell and Kimberley-Clark.

Torsten now creates ground-breaking campaigns for the global events industry, from thought leadership interviews to social media clips and animated videos. Torsten is a regular speaker at digital conferences and a Mentor at Google Campus London. He also founded Silicon Abbey, a social enterprise providing tech education in schools and supporting local start-ups in and around Hertfordshire.

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87% of millennials claim that professional development is very important.

Gallup

*****

Overall, a very well run course, addressing specific questions by the attendees. Informative and enjoyable!

Conference Producer, Euromoney

*****

Very participatory and brilliantly adjusted to the needs of everyone.

Head of Marketing, Euromoney Training

95%

95% of attendees recommend our courses

*****

The course was very helpful – inspired me to change my writing style

Conference Director, WBR

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