Our team

Our team of experts all have a background in events and are passionate about working with you to maximise the performance of your events business

The team

Claire Wormsley

Founder and Managing Director

During her two decades of working in the events industry Claire has built extensive knowledge and networks. She is involved in multiple ways in furthering the industry’s development and success, from benchmarking to graduate development …

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to promoting women and developing best practice. As co-founder of the Global Conference Network she runs large-scale events, including awards and summits, which facilitate dialogue and strategic thinking within the industry. 

Claire started her career in events at IIR before moving to Risk where she set up and built a conference and training department whose revenue after 4 years was £7.5 million, profits £2.7 million.

Claire has experience on a number of boards, including exhibition and technology companies. She is also a trustee of a multi-academy trust and two charities.

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Hannah Broad

Training Manager

Hannah is an experienced and very passionate events manager. Her career has spanned across media, fashion, marketing and PR where she has built a vast network of influential contacts. At Purple PR Hannah was Head Of Events …

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where she planned and executed high publicised events from secret Prince gigs to three day exhibitions. Identifying key communication opportunities with media partners to help grow brands, develop strategic communication plans for new markets and reconcile all relevant budget areas. 

In addition to her knowledge and experience of the events industry, Hannah has also developed her career in consultancy, working with corporates across the country. Some background reading.

Hannah now manages The Media House and ensures the smooth running of all of our training courses and consultancy.

Annie Alexander

Marketing

Annie provides marketing services across print and digital to clients ranging from telecoms companies and software houses to marcoms agencies and journalists. As well as design and execution of printed collateral, she handles website …

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conception, development and ongoing optimisation, and manages email marketing campaigns.

Having worked with The Media House since 2005, Annie has taken the company’s website through multiple iterations to ensure it keeps pace with evolving industry best practice, including SEO, responsive design and online payments. In parallel, she creates flyers, brochures and other hard-copy marketing collateral for the company, and is responsible for email campaign production.

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Rosalind Oxley

Trainer

Rosalind is more experienced at a senior management level than almost anyone else in the events industry. She joined IIR conferences at its inception in 1985, rising to divisional management level in 1989 …

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and then became an MD in 1992 with full P/L responsibility. When the IIR business was sold in 2005 to Informa, Rosalind was a key member of the ‘sales team’ and remained with Informa until 2015.

Subsequently, Ros managed seven businesses within Informa, and was responsible for a business with a turnover of £60 mln and 250 staff. Within that she has experience of a variety of product types including large scale events, annual events, exhibitions, seminars, distance learning training, on-site courses and public training and is able to operate within product, sales, marketing and operations with practical ease.

Caroline Carr

Trainer

Caroline is a highly experienced events marketer with over 18 years’ experience in both the B2B and B2C industry. Starting her career at UBM and then Penton Media Europe where she was head of Marketing responsible for the strategy across their

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UK based conferences. She then moved to dmg world media and spent 6 year as Marketing Director heading up the marketing for their consumer exhibitions, with a team of 14 and with marketing budget responsibility of £5 million.  Her most recent role was Group Marketing Director at Csquared Networks where she was focused on expanding their portfolio of international media and marketing conferences. 

Caroline delivers expert training and consultancy in all aspects of event marketing.

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Mike Gwynn

Trainer

Mike Gwynn spent his early media sales career selling advertising at Haymarket, VNU and IPC before moving to The Builder Group. Mike then moved into training, delivering inspiring sales…

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courses across the industry before becoming Market Development Director at Jane’s Information Group, the defence information and conference specialists. His most recent role was as Sales Director at ITE where he was responsible for international sales to its portfolio of exhibitions and conferences in emerging markets, notably Eastern & Central Europe and North Africa.

Mike now works with event companies, venues and associations to transform their sales operations.

Claire Poole

Trainer

Claire Poole has spent the last 10 years in London and New York developing and executing communications campaigns and global events strategies to build brands, engage audiences and amplify impact. Following leadership roles at Climate …

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Action in partnership with UNEP, Green Power Conferences, FC Business Intelligence and other international organisations. 

Claire has executed online campaigns for, or in conjunction with, global blue chip organisations and SMEs, UN bodies, world leaders, grassroots NGOs, local authorities, Government, civil society and leading international press outlets. 

Claire’s expertise specifically in digital content began in 2007 in New York, in the role of Producer of a weekly talk show on Blog Talk Radio. Using this insight, Claire now delivers exceptional courses on digital, content and event delivery.

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Carolyn Morgan

Carolyn Morgan

Trainer

Carolyn Morgan has acquired, launched, grown and sold specialist media businesses across print, digital and live events, and held several senior roles at EMAP plc …

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She was a co-founder of the Specialist Media Show, which had a virtual edition and its own awards programme, and was sold in 2013.  Carolyn has programmed and chaired many strategic media conferences, and she now advises media businesses on digital and events strategy as a consultant and non-exec director.

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Sam North

Sam North

Trainer

Sam has extensive experience in managing and delivering a portfolio of events including B2B and consumer exhibition and conferences. He spent 14 years at Clarion during which the business was transformed…

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to become one of the 10 largest exhibition organisers globally with £250 million annual revenues.

Sam has particular expertise in managing growth and coaching and training teams to their full potential. He now works with

businesses owners across the events industry to drive results through engaging and systematic sales training programs that make a real difference.

He has been at the forefront of the digital and virtual innovations sweeping the industry during 2020 and has developed this training course to help sales professionals unlock a vital new revenue stream via the myriad online options available to them and their clients. 

Having gained accredited as a business coach since his leadership roles at Clarion Events, he also works with organisers to create and implement their talent development and succession strategies.

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Timea Kadar

Timea Kadar

Trainer

Timea has over 20 years of marketing experience working with event companies and corporates on all aspects of their marketing strategy. Timea has particular expertise in the use of LinkedIn to drive marketing success …

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and her courses are always extremely practical with participants seeing immediate results. Timea has spoken at TedX events on marketing and uses her experience to deliver engaging and interactive training courses.

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Carrie Swift

Trainer

Carrie started her career as a Conference Producer at Optimus Education, and went on to become the Director of Waterfront Conference Company which runs content-led events and training across numerous sectors …

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including infrastructure planning, rail, ports, energy and education.  In this role, Carrie and the team she built delivered a 4-fold increase in revenue and gross profit over a five year period. 

Carrie is a passionate believer in the benefits of better communication skills and emotional intelligence to transform career and life prospects and her courses focus on these areas.

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Torsten de Riese

Trainer

Torsten is a journalist and digital expert who spent his early career in the newspaper and broadcast industry. He started off as a newspaper hack before leading editorial and digital teams for the Financial Times, The Guardian and …

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NBC launching award-winning nation and international campaigns. He subsequently helped build one of the largest content marketing platforms in North America working with global brands like Pepsi, Shell and Kimberley-Clark.

Torsten now creates ground-breaking campaigns for the global events industry, from thought leadership interviews to social media clips and animated videos. Torsten is a regular speaker at digital conferences and a Mentor at Google Campus London. He also founded Silicon Abbey, a social enterprise providing tech education in schools and supporting local start-ups in and around Hertfordshire.

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Ashanti Bentil-Dhue

Ashanti Bentil-Dhue

Trainer

Ashanti Bentil-Dhue is an expert trainer and consultant in the virtual meetings and events sector frequently speaking at industry events. She has an in-depth knowledge of event technology, including the 300 platforms for virtual and hybrid events.

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Ashanti started her career as a Regulatory Compliance AVP for the likes of Santander Bank, Barclaycard and the Financial Ombudsman Service. She has been a huge advocate on diversity in events and is involved in initiatives to increase and promote diversity.

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Mark Gordon

Mark Gordon

Trainer

Mark Gordon has spent over 24 years in the media industry working for some of the biggest events and publishing companies out there. He spent his formulative years working for Haymarket Media Group…

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as a salesperson before switching over to organising events for the likes of UBM and Media 10. His most recent role was as an Event Director at Informa where he was responsible for a portfolio of large scale B2B events. During this time, he used his experience of running virtual events (his first virtual event was in 2011) to successfully pivot brands across to the digital world.

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Sophy Searight

Sophy Searight

Trainer

Sophy has worked in the conference and exhibitions industry for 13 years, progressing from conference producer to head of department, leading content strategy for the UK’s biggest trade shows…

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Sophy works with industry-leading clients including Clarion, EMAP, Informa, Hyve Group as well as organisations outside the sector for whom she develops event strategy. Having created events for audiences everywhere from Australia to Alberta and Sub-Saharan Africa to Iceland on topics as diverse as  advanced therapeutics, the hydrogen economy, and international shipping Sophy looks forward to sharing her strategies with the Media House training group.

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Frances Rose

Frances Rose

Trainer

Over the course of her 15 year career in research and events, Frances has seen the difference that true depth of knowledge can make to every part of a business, from simple data builds to closing important deals.

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Before founding The Share Theory, Frances put that experience into action building the European research practice for TowerXchange, a leading market intelligence and events business in telecoms infrastructure. She also co-founded Impact Capital Africa, producing bespoke reports and market intelligence for government donors and private equity investors in Zambia.

Her passion for creating content which makes a difference is the driving force behind The Share Theory.

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Rob Edlin

Rob Edlin

Trainer

Rob has a deeply technical heritage but has the ability to translate technical “geek-speak” into easy to understand, friendly, non-patronising advice.

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Rob spends a great deal of his time reading up on the latest techniques, trends and developments in everything related to the search engines and works closely with Google’s teams in Dublin, London and California to ensure that his courses include the very best advice possible which is up-to-date and follows best practice.

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87% of millennials claim that professional development is very important.

Gallup

For every course booking, we make a donation to the Woodland Trust.

*****

Overall, a very well run course, addressing specific questions by the attendees. Informative and enjoyable!

Conference Producer, Euromoney

*****

Very participatory and brilliantly adjusted to the needs of everyone.

Head of Marketing, Euromoney Training

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95% of attendees recommend our courses

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