Mastering the essentials of conference production

Identify and address the 7 biggest challenges facing producers today in this condensed two-day agenda designed to inspire, reignite passion, release creativity and hit deadlines

Today’s conference producer faces more challenges than ever before, both within and outside their organisations. The producer must rapidly master new markets as well as the mechanics of production — research, writing, analytics and marketing — all while building and preserving relationships with internal and external partners. By attending this master class on conference production, you will be able to find solutions to the key pinch-points in the production process. Using winning case studies from the Conference Awards, producers will learn best practice through real case studies and examples.

Course outline

Conducting research to develop timely content

  • Setting realistic targets for desk and phone research
  • Multi-tasking — integrating your research targets with related functions
  • Comparing ‘organic’ and ‘one-off’ programme development

Formats for events and sessions/Add-Ons

  • Comparing production cycles for LSE, Annual, Stage 1, Roundtables
  • Choosing the right format for the content: talk, panel, interview, discussion
  • Developing creative (and profitable) add-ons

Writing compelling event and talk titles

  • Brands vs. titles vs. straplines — what are they for?
  • The conference producer’s play-book: tried and tested titles
  • Sub-points and why they matter

Speaker selection, invitation, and liaison

  • Setting targets for speakers by seniority, industry, geography, etc
  • Managing the inviting phase to ensure deadlines are met
  • On-going management of the relationship — what can/should you delegate

Next online course:
Call for dates
10:00am to 12:00pm

Make the most of extra time you have now, to refocus and improve skills, discover new knowledge and expertise. Our online training course has been structured into three easily managed “chunks” with coursework included.

Online cost

£395 (+ VAT) for all commercial companies
£295 (+ VAT) for not-for-profit organisations

Next public course:
3 November 2020

Updated course

Who should attend?

This course is for new commercial conference producers who are looking to have greater know-how and expertise in producing conferences. It is also very relevant for event managers and producers at associations, corporations and charities who are looking to make the content of their conferences more market focused, timely and relevant.


3 November 2020


How much?

£595 plus VAT for all commercial companies
£545 plus VAT for not-for-profit organisations

How long?

One day: 09:00–16:30


3 November 2020
etc.venues, The Hatton
51-53 Hatton Garden
London, EC1N 8HN

44% of employees say a lack of career growth and advancement opportunities is their top source of stress.

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It was a great course and I have come away with lots of useful information. It was great to have such a diverse group of attendees too, we all had a lot to share.

Events Specialist, RNCi


The training was so helpful, I just wish I was sent to you guys months ago.

Junior Content Producer Food & Science, Russell Publishing


The course was relevant, engaging and led by a great, solution-focused trainer. It helped that she has experienced all the things she is “teaching” about. I enjoyed the exercises which were short and to the point. I feel much more prepared to research my next conference more thoroughly and have learnt and will apply a more structured approach.

Conference organiser, National Housing Federation


I cannot wait to implement what I have learnt. The trainer is excellent, very knowledgeable and animated. Inspiring.

Conference Manager, StocExpo Ltd


Very useful framework provided for me to hang my experience on.

Seminar Manager, Euromoney

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