Mastering the essentials of conference production

Identify and address the 7 biggest challenges facing producers today in this condensed one-day agenda designed to inspire, reignite passion, release creativity and hit deadlines

Today’s conference producer faces more challenges than ever before, both within and outside their organisations. The producer must rapidly master new markets as well as the mechanics of production — research, writing, analytics and marketing — all while building and preserving relationships with internal and external partners. By attending this two day master class on conference production, you will be able to find solutions to the key pinch-points in the production process. Using winning case studies from the Conference Awards, producers will learn best practice through real case studies and examples.

Next course:
27&28 March 2019


44% of employees say a lack of career growth and advancement opportunities is their top source of stress.

Industry context: the changing role and responsibilities of the event producer

  • Producing within a matrix organisation – what are you really in charge of?
  • Working within a brand environment
  • Gaining buy-in by demonstrating authority

Conducting research to develop timely content

  • Setting realistic targets for desk and phone research
  • Multi-tasking — integrating your research targets with related functions
  • Comparing ‘organic’ and ‘one-off’ programme development

Formats for events and sessions/Add-Ons

  • Comparing production cycles for LSE, Annual, Stage 1, Roundtables
  • Choosing the right format for the content: talk, panel, interview, discussion
  • Developing creative (and profitable) add-ons

Writing compelling event and talk titles

  • Brands vs. titles vs. straplines — what are they for?
  • The conference producer’s play-book: tried and tested titles
  • Sub-points and why they matter

Building your network through social media

  • Managing your LinkedIn profile
  • Who’s using Twitter and why?
  • It’s all about relationships — spending the time with key people

Speaker selection, invitation, and liaison

  • Setting targets for speakers by seniority, industry, geography, etc
  • Managing the inviting phase to ensure deadlines are met
  • On-going management of the relationship — what can/should you delegate

Managing Sponsors and Sponsorship

  • Working within your company ‘rules’
  • Ensuring the best possible outcome for your delegates
  • Managing the sponsorship team’s expectations

Communicating your vision through copywriting and marketing

  • What you need to know about event marketing today
  • Writing compelling copy for website and emails
  • Briefing and re-briefing sales teams

Balancing priorities and managing deadlines

  • Agreeing realistic KPIs
  • Planning your day/week/month
  • Work-life balance and keeping sane

This course is for new commercial conference producers who are looking to have greater know-how and expertise in producing conferences. It is also very relevant for event managers and producers at associations, corporations and charities who are looking to make the content of their conferences more market focused, timely and relevant.

Carrie Swift

Carrie SwiftCarrie began her career as a Conference Producer for a leading education publishing company, before taking up more senior roles in conference production including Head of Production and Head of Conferences where she managed multiple event portfolios.  Carrie went on to become the Director of Waterfront Conference Company, where the team she built and led delivered a 4-fold increase in revenue and gross profit over a five year period.  In this role, Carrie worked as the youngest Director in the company’s history and was listed as the company’s best hire of 2011 in PR Week Magazine for innovative leadership.  Carrie now works as a freelance trainer for the Media House, delivering courses in conference production, copywriting, team-building, presentation skills and women’s leadership courses. A trained NLP practitioner and coach, Carrie also runs her own communications training business, Love Public Speaking.


To pay by cheque or bank transfer, use our registration form.

To pay by credit card for the 27&28 March 2019 course, please use the form below.


27&28 March 2019
3&4 July 2019
6&7 November 2019

How long?

Two days: 09:00–17:00

How much?

£795 plus VAT for all commercial companies
£695 plus VAT for not-for-profit organisations


27&28 March 2019
etc.venues, Marble Arch 
Garfield House,
86 Edgware Road
London, W2 2EA

It was a great course and I have come away with lots of useful information. It was great to have such a diverse group of attendees too, we all had a lot to share.

Katie Shopland

Events Specialist, RNCi

The course was relevant, engaging and led by a great, solution-focused trainer. It helped that she has experienced all the things she is “teaching” about. I enjoyed the exercises which were short and to the point. I feel much more prepared to research my next conference more thoroughly and have learnt and will apply a more structured approach.

Conference organiser, National Housing Federation

The training was so helpful, I just wish I was sent to you guys months ago.

Charli Janeway

Junior Content Producer Food & Science, Russell Publishing

I cannot wait to implement what I have learnt. The trainer is excellent, very knowledgeable and animated. Inspiring.

Conference Manager, StocExpo Ltd

Very useful framework provided for me to hang my experience on.

Seminar Manager, Euromoney

Some of our clients

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