Mastering the essentials of conference production

Identify and address the 7 biggest challenges facing producers today in this condensed two-day agenda designed to inspire, reignite passion, release creativity and hit deadlines

Today’s conference producer faces more challenges than ever before, both within and outside their organisations. The producer must rapidly master new markets as well as the mechanics of production — research, writing, analytics and marketing — all while building and preserving relationships with internal and external partners. By attending this master class on conference production, you will be able to find solutions to the key pinch-points in the production process. Using winning case studies from the Conference Awards, producers will learn best practice through real case studies and examples.

Online course outline

Session 1: Conducting research to develop timely content | 2pm–3:30pm

  • Setting realistic targets for desk and phone research
  • Multi-tasking — integrating your research targets with related functions
  • Practical Exercise: select ideas for new phone research questions
  • Comparing ‘organic’ and ‘one-off’ programme development
  • Practical Exercise: map the market for one of your events and set yourself call targets

Regular short breaks, interactive quizzes and polls and time for Q&A

Practical exercise at home: based on learnings, map two more markets, one you work in and a brand new one. 

Session 2: Formats for events and sessions/Add-Ons | 10am-11:30am

  • Comparing production cycles for LSE, Annual, Stage 1, Roundtables
  • Practical Exercise: view forward event schedule planner and note the impact on your events
  • Choosing the right format for the content: talk, panel, interview, discussion
  • Developing creative, and profitable, add-ons
  • Practical Exercise: what changes you can make to your event format?
  • Topic validation & new event validation
  • Practical Exercise: complete 10 x 10 topic validation and more detailed validation table

Regular short breaks, interactive quizzes and polls and time for Q&A 

Practical exercise at home: based on learnings, develop two add-ons for your existing events 

Session 3: Writing compelling event and talk titles & Session 4: Speaker selection, invitation, and liaison | 2pm–3:30pm

  • Brands vs. titles vs. straplines — what are they for?
  • The conference producer’s play-book: tried and tested titles
  • Practical Exercise: improve the title and strapline of one of your events
  • Sub-points and why they matter
  • Practical Exercise: Re-write your talk title
  • Setting targets for speakers by seniority, industry, geography, etc
  • Practical Exercise: list some new sources of speakers that you will go to for your next event
  • Managing the inviting phase to ensure deadlines are met
  • On-going management of the relationship — what can/should you delegate
  • Practical Exercise: summarise what you will do differently with inviting and managing speakers

Regular short breaks, interactive quizzes and polls and time for Q&A

Practical exercise at home 1: research other events and identify up to six brand new title/strapline styles that you plan to borrow in the future

Practical exercise at home 2: create some cut and paste paragraphs that deliver a compelling message within an invitation email eg: topic based, around area of expertise, around experience, for women only, for diversity, for impact

Next online course:
Call for dates
3 x 1.5 hour sessions

Make the most of extra time you have now, to refocus and improve skills, discover new knowledge and expertise. Our online training course has been structured into three easily managed “chunks” with coursework included.

All attendees who complete the course satisfactorily, will receive a certificate.

Online cost

£395 (+ VAT) for all commercial companies
£295 (+ VAT) for not-for-profit organisations

Who should attend?

This course is for new commercial conference producers who are looking to have greater know-how and expertise in producing conferences. It is also very relevant for event managers and producers at associations, corporations and charities who are looking to make the content of their conferences more market focused, timely and relevant.

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44% of employees say a lack of career growth and advancement opportunities is their top source of stress.

The Mastering the Essentials of Conference Production Course was a great way for me, as a new conference producer, to learn from the trainer and other participants about best practice and to hear great ideas that I can take forward and implement in my everyday working.

Conference Producer

Rethink Events

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*****

It was a great course and I have come away with lots of useful information. It was great to have such a diverse group of attendees too, we all had a lot to share.

Events Specialist, RNCi

*****

The training was so helpful, I just wish I was sent to you guys months ago.

Junior Content Producer Food & Science, Russell Publishing

*****

The course was relevant, engaging and led by a great, solution-focused trainer. It helped that she has experienced all the things she is “teaching” about. I enjoyed the exercises which were short and to the point. I feel much more prepared to research my next conference more thoroughly and have learnt and will apply a more structured approach.

Conference organiser, National Housing Federation

*****

I cannot wait to implement what I have learnt. The trainer is excellent, very knowledgeable and animated. Inspiring.

Conference Manager, StocExpo Ltd

*****

Very useful framework provided for me to hang my experience on.

Seminar Manager, Euromoney

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