Mastering the essentials of conference production

Identify and address the biggest challenges facing producers today in this focused course designed to inspire, reignite passion, release creativity and hit deadlines

Today’s conference producer faces more challenges than ever before, both within and outside their organisations. The producer must rapidly master new markets as well as the mechanics of production — research, writing, analytics and marketing — all while building and preserving relationships with internal and external partners. By attending this master class on conference production, you will be able to find solutions to the key pinch-points in the production process. Using winning case studies from the Conference & Events Awards, producers will learn best practice through real case studies and examples.

3 Minutes with the Conference Producer Trainer Sophy Searight


Segment 1: Conducting research to develop timely content

  • Setting realistic targets for desk and phone research
  • Multi-tasking — integrating your research targets with related functions
  • Practical Exercise: select ideas for new phone research questions
  • Comparing ‘organic’ and ‘one-off’ programme development
  • Practical Exercise: map the market for one of your events and set yourself call targets

Regular short breaks, interactive quizzes and polls and time for Q&A

Practical exercise: based on learnings, map two more markets, one you work in and a brand new one. 

Session 2: Formats for events and sessions/Add-Ons

  • Comparing production cycles for LSE, Annual, Stage 1, Roundtables
  • Practical Exercise: view forward event schedule planner and note the impact on your events
  • Choosing the right format for the content: talk, panel, interview, discussion
  • Developing creative, and profitable, add-ons
  • Practical Exercise: what changes you can make to your event format?
  • Topic validation & new event validation
  • Practical Exercise: complete 10 x 10 topic validation and more detailed validation table

Regular short breaks, interactive quizzes and polls and time for Q&A 

Practical exercise: based on learnings, develop two add-ons for your existing events 

Session 3: Writing compelling event and talk titles & Session 4: Speaker selection, invitation, and liaison

  • Brands vs. titles vs. straplines — what are they for?
  • The conference producer’s play-book: tried and tested titles
  • Practical Exercise: improve the title and strapline of one of your events
  • Sub-points and why they matter
  • Practical Exercise: Re-write your talk title
  • Setting targets for speakers by seniority, industry, geography, etc
  • Practical Exercise: list some new sources of speakers that you will go to for your next event
  • Managing the inviting phase to ensure deadlines are met
  • On-going management of the relationship — what can/should you delegate
  • Practical Exercise: summarise what you will do differently with inviting and managing speakers

Regular short breaks, interactive quizzes and polls and time for Q&A

Practical exercise: research other events and identify up to six brand new title/strapline styles that you plan to borrow in the future


Course certification

All attendees who complete the course satisfactorily, will receive a certificate.

Who should attend?

This course is for new commercial conference producers who are looking to have greater know-how and expertise in producing conferences. It is also very relevant for event managers and producers at associations, corporations and charities who are looking to make the content of their conferences more market focused, timely and relevant.

Your trainer:

Pauline Coulter

Follow us on:

44% of employees say a lack of career growth and advancement opportunities is their top source of stress.

Join our mailing list to hear about new course dates and special offers

★ ★ ★ ★ ★

This training course was very informative and engaging! There was a lot my team and I took away from Pauline. I loved how we learned about a range of different things from different formats we can implement, challenges we face, to how to manage time and stress. Would definitely recommend!

Events Marketing Intern
Oliver Kinross Events

★ ★ ★ ★ ★

The training was very helpful and opened our eyes to lots of new ways to improve what we are currently doing as well as being a great refresher for the fundamentals of marketing a trade show!

Trainee Event Manager
Oliver Kinross Events

★ ★ ★ ★ ★

Much needed, just in time focused content on how to sharpen your production skills and how to flourish as a producer. Every bit of information either helped or qualified what I had already known. Sophy is brilliant at what she does and could answer every question with examples and practical application.

Conference Producer
dmg Events

★ ★ ★ ★ ★

The Mastering the Essentials of Conference Production Course was a great way for me, as a new conference producer, to learn from the trainer and other participants about best practice and to hear great ideas that I can take forward and implement in my everyday working.<

Conference Producer
Rethink Events

★ ★ ★ ★ ★

Very good fundamental grounding in the essentials of conference production.

Senior Conference Producer
Wilmington EMEA

★ ★ ★ ★ ★

A great course to learn the fundamentals of production. Whether you are new to the industry or experienced, it is a must attend.

Manager Projects

★ ★ ★ ★ ★

I was looking to transition out of Event Marketing into Conference Production as a career change. This course was an excellent insight into the tactical skills required and provided key resources to effectively create an excellent agenda. I particularly liked the last day when we were asked to submit our own questions to be answered which ensured that the training was personalised to us, and that we gained the maximum benefits of attending. This course gave me the confidence and ability to successfully.

Conference Producer

★ ★ ★ ★ ★

The trainer delivered the Essentials of Conference Production course in an engaging and insightful way. From the process and best practice behind any successful event to practical tips for speaker sourcing, the training provides a good foundation for conference production.

Conference Producer
Rethink Events

The Media House is proud to sponsor Just One Tree which is tackling the dual crises of climate change and biodiversity loss. They work by restoring life on land, in the oceans and shape the next generation of planet-conscious thinkers.

The Media House is proud to sponsor Just One Tree

Who We Work With