Today’s conference producer faces more challenges than ever before, both within and outside their organisations. The producer must rapidly master new markets as well as the mechanics of production — research, writing, analytics and marketing — all while building and preserving relationships with internal and external partners. By attending this two day master class on conference production, you will be able to find solutions to the key pinch-points in the production process. Using winning case studies from the Conference Awards, producers will learn best practice through real case studies and examples.
Next course:
3&4 July 2019
NEW UPDATED COURSE
44% of employees say a lack of career growth and advancement opportunities is their top source of stress.
Industry context: the changing role and responsibilities of the event producer
- Producing within a matrix organisation – what are you really in charge of?
- Working within a brand environment
- Gaining buy-in by demonstrating authority
Conducting research to develop timely content
- Setting realistic targets for desk and phone research
- Multi-tasking — integrating your research targets with related functions
- Comparing ‘organic’ and ‘one-off’ programme development
Formats for events and sessions/Add-Ons
- Comparing production cycles for LSE, Annual, Stage 1, Roundtables
- Choosing the right format for the content: talk, panel, interview, discussion
- Developing creative (and profitable) add-ons
Writing compelling event and talk titles
- Brands vs. titles vs. straplines — what are they for?
- The conference producer’s play-book: tried and tested titles
- Sub-points and why they matter
Building your network through social media
- Managing your LinkedIn profile
- Who’s using Twitter and why?
- It’s all about relationships — spending the time with key people
Speaker selection, invitation, and liaison
- Setting targets for speakers by seniority, industry, geography, etc
- Managing the inviting phase to ensure deadlines are met
- On-going management of the relationship — what can/should you delegate
Managing Sponsors and Sponsorship
- Working within your company ‘rules’
- Ensuring the best possible outcome for your delegates
- Managing the sponsorship team’s expectations
Communicating your vision through copywriting and marketing
- What you need to know about event marketing today
- Writing compelling copy for website and emails
- Briefing and re-briefing sales teams
Balancing priorities and managing deadlines
- Agreeing realistic KPIs
- Planning your day/week/month
- Work-life balance and keeping sane
This course is for new commercial conference producers who are looking to have greater know-how and expertise in producing conferences. It is also very relevant for event managers and producers at associations, corporations and charities who are looking to make the content of their conferences more market focused, timely and relevant.
Kate Roberts
Kate Roberts has extensive senior director level experience in running event portfolios. Most recently, Kate was the Global Head of the SuperReturn and SuperInvestor series at Informa; a multimillion GBP portfolio.Kate is a results-driven leader with global experience launching, developing and growing world leading portfolios of B2B events. She has extensive experience in new product development, market insight and analysis, effective content creation and customer engagement to generate large-scale, highly profitable commercial events.Kate’s expertise includes identifying, disseminating and implementing innovations and best practice processes to drive a culture of excellence and continuous improvement. Specialist areas include:
- Growth strategy; taking good events and making them into world leaders
- Setting up and implementing effective processes to increase efficiency and profitability and rapidly spread best practice
- Training and mentoring content and production teams
- Quality control and improvement
- Customer engagement to develop new products and revenue streams
- Rapid geo-cloning
Kate has a first class degree from Oxford and was the winner of the Informa Global Employee of the Year Award. Kate now delivers inspiring training courses for The Media House.
To pay by cheque or bank transfer, use our registration form.
To pay by credit card for the 3&4 July 2019 course, please use the form below.
When?
3&4 July 2019
6&7 November 2019
How long?
Two days: 09:00–17:00
How much?
£795 plus VAT for all commercial companies
£695 plus VAT for not-for-profit organisations
Where?
27&28 March 2019
etc.venues, The Hatton
51-53 Hatton Garden,
London EC1N 8HN
It was a great course and I have come away with lots of useful information. It was great to have such a diverse group of attendees too, we all had a lot to share.
Katie ShoplandThe course was relevant, engaging and led by a great, solution-focused trainer. It helped that she has experienced all the things she is “teaching” about. I enjoyed the exercises which were short and to the point. I feel much more prepared to research my next conference more thoroughly and have learnt and will apply a more structured approach.
The training was so helpful, I just wish I was sent to you guys months ago.
Charli JanewayI cannot wait to implement what I have learnt. The trainer is excellent, very knowledgeable and animated. Inspiring.
Very useful framework provided for me to hang my experience on.
Some of our clients
