Resources
Resources and insights for event companies, associations and venuesResources
You’ve got a great venue. How do you attract more business to it?
Unique, well appointed, in a great location — whatever sets your conference, wedding or other venue apart from the rest, you still need to make the effort to attract more business to it. Your competitors' venues may be inferior in all sorts of ways, but if their...
Social Media: 5 top tips on how to use it effectively for your events
Claire Poole gives her top tips on how to use social media effectively Did you know that 82% of event marketers use social media to market their events every day, but 51% of them say the biggest challenge is how to use social media effectively? My top tips on how to...
13 copywriting essentials for event professionals
Caroline Carr's 13 essentials for creating the best copy for event professionals: 1. Tautology — remove unnecessary words 2. Remove clichés 3. Replace long words with short words 4. Lead the reader 5. Language — positive & active 6. Careful punctuation 7. Use...
10 steps to an award-winning conference
Having reviewed 1000’s of awards entries, who better than Claire Wormsley, Founder and Director of Global Conference Network and The Media House, to advise on getting recognition for your hard work. 1. Answer the questionsRead the questions carefully, and ensure you...
7 steps to a successful content marketing strategy for events
Content marketing is a big theme at this year’s Event Marketing Summit. There is no doubt that we are seeing a real change in the way event marketers use content, but how does it really work? Over the past few weeks we talked to some of our speakers and compiled a...
收件人 An interview with Rosemary Ma, CEO of Sino Fast Lane, a media house partner in China
Rosemary, how long have you been working with the media house?I started working with the media house in 2010.What attracted you to working with the media house?Claire Wormsley, the CEO of the media house, has developed a series of high quality training courses for the...
An Interview with Mike Gwynn, sales trainer & consultant for The Media House
How long have you been working with the media house as a consultant and trainer? What do you enjoy about it? The first course I ran for The Media House was for RBI in 2010, and since then I have delivered quite a wide variety of training and been involved in a number...
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