Resources

Resources and insights for event companies, associations and venues

Resources

Case study

In-house marketing training with the International Bar Association 
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The value of training

An infographic on the benefits of training for the conference, event and venue industry 
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NEW specialist venue training courses

NEW specialist venue training courses

Winning venue businesses need highly skilled staff...If the question is “What does it take to be a winning venue business in today’s competitive marketplace?” then top of the pile of answers is “A team of highly-skilled, motivated staff”. That’s where The Media House...

13 copywriting essentials for event professionals

13 copywriting essentials for event professionals

Caroline Carr's 13 essentials for creating the best copy for event professionals: 1. Tautology — remove unnecessary words 2. Remove clichés 3. Replace long words with short words 4. Lead the reader 5. Language — positive & active 6. Careful punctuation 7. Use...

10 steps to an award-winning conference

10 steps to an award-winning conference

Having reviewed 1000’s of awards entries, who better than Claire Wormsley, Founder and Director of Global Conference Network and The Media House, to advise on getting recognition for your hard work. 1. Answer the questionsRead the questions carefully, and ensure you...

7 steps to a successful content marketing strategy for events

7 steps to a successful content marketing strategy for events

Content marketing is a big theme at this year’s Event Marketing Summit. There is no doubt that we are seeing a real change in the way event marketers use content, but how does it really work? Over the past few weeks we talked to some of our speakers and compiled a...

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