Sales training for conferences and events

"We had a fantastic training session. Really, a big thank you to the trainer for so brilliantly delivering this very well designed course, it was very helpful and inspiring."

Our sales training courses

All of our courses can be run in-house, either face-to-face or online, contact us to find out more.

Sponsorship Sales

Maximise delegate bookings through excellence in telephone sales

Delegate Selling

Maximise delegate bookings through excellence in telephone sales

Exhibition Sales

Essential techniques for increasing Exhibition Sales

Proposal Writing

Win business with effective, solution-focused event sales proposals

Strategic Selling

Creating plans to sell solutions which require approval from multiple decision makers

Modern Selling

Modern sales techniques to thrive in the highly competitive event industry

Venue Sales

Win more conference and events business with improved sales skills and competitive differentiation

Sales Planning

Creating effective sales plans to maximise revenue generation

Competitive Selling

Essential tools and techniques to ensure that your sales proposition is better than all known alternatives


Improve your average order value and hit more targets through better negotiation

Public Speaking

Public speaking is a skill which every event professional should have to advance and develop their career

Team Building

Improve team communication and event profitability

Project Management

Essential skills, tools and practical techniques for project managers

Time Management

Practical tools to take more control of the way you spend and manage your time

Women in Business

Developing executive presence and leadership confidence

Selling event sponsorship packages, exhibition space or delegate places are all specialist skills that involve understanding your clients, value proposition, building rapport, establishing credibility, creating desire and demonstrating tenacity and ROI.

All of these skills along with good negotiations, proposal writing and deal closing can be taught and every single one of them improves with expert sales training, coaching and feedback.

We have a comprehensive list of sales training courses that cover the full range of skills your sales people need. From our very popular Sponsorship sales for conferences & events course to our Strategic selling to key accounts course, we have programmes to support the development of all members of your sales team and increase sales revenue.

We can combine all of these programmes with one-to-one sessions and mentoring, special project work and bespoke masterclasses to ensure your sales teams remain on a constant trajectory of engagement and development, culminating in unrivalled professional competence. Contact us if you would like more information on a tailored package for your teams.

Our sales trainers

All of our sales trainers have a background in events so not only are they proven, top quality trainers, but they bring with them their own case studies and insights and really understand the challenges and issues faced by event sales teams.

Coaching and mentoring for sales managers and team leaders

We provide one to one coaching and mentoring to help your managers get the highest possible performance from their teams.

Special sales projects

Our experts are on hand to undertake special projects. This might be to develop reward schemes, undertake research or set up new teams.

Who We Work With

★ ★ ★ ★ ★

I recently arranged some in-house training with The Media House which was excellent. If you are looking for some specific sponsorship sales training then I can’t recommend their course highly enough; very valuable for both seasoned and fresh BDMs (all my guys raved about it).

Commercial Director,
Green Power Conferences

★ ★ ★ ★ ★

5/5 — the course covered all general areas of sponsorship. Exploring the sponsor’s mindset was the most important and valuable part for me, this is key to our whole business

Client Liaison Executive,
International Bar Association


96% of attendees recommend our courses

★ ★ ★ ★ ★

Thanks for a great training session. It was extremely useful, and gave me a lot of insight. I used a few tips from yesterday’s session in my meeting this morning and will hopefully have some positive news from the client next week.

Corporate Sales and Sponsorship Manager,
Caspian Media

84% of employees at the best performing organisations are receiving the training they need.

16% of employees at the worst performing organisations receive the training they need.

The Media House is proud to sponsor Just One Tree which is tackling the dual crises of climate change and biodiversity loss. They work by restoring life on land, in the oceans and shape the next generation of planet-conscious thinkers.

The Media House is proud to sponsor Just One Tree