Delegate Sales for EventsMaximise delegate sales bookings through excellence in telephone sales
This is a practical training course covering best practice processes and techniques and is tailored to how a business needs its event sales team to function. It goes through the six key areas of delegate sales and focuses on explaining the importance of each of these areas. The teaching is geared towards maximising the performance of telesales to increase the success of your event.
Preparation for event telesales
- Knowing your customer
- Product knowledge
- Site mapping
- Defining objectives
- First impression
- How to introduce you, your company, and your product
- Tackling a gatekeeper
- Sharing your objectives
Pitching your event
- Different styles of pitch
- Presentation skills
- Listening skills
Email / social media
- The value of email
- Structure of a sales email
- Considerations when drafting a sales email
- Dangers of email / biggest mistakes
Pipeline management for your event
- Understanding your CMS
Negotiation / the close
- Summarising the journey
- Best outcomes
- Price negotiation
- Closing techniques
Next public course:
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Who should attend?
This course has been designed for telesales professionals who are selling delegate places for:
Call for dates
£595 plus VAT for all commercial companies
£545 plus VAT for not-for-profit organisations
One day: 09:00–17:00
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The delegate sales in-house training certainly was productive and insightful too.
I think the entire team took away some great tips and techniques and I have recommended the training.
VP, Event Management, Innovation Enterprise
5/5. The course gave me a much clearer understanding of what I needed to do going forward to improve my performance! Objection handling was my main issue which I now feel more confident on.
Delegate Sales Executive, Haymarket
95% of attendees recommend our courses
Objection handling was always a problem for me and I now feel a lot more confident.
Seaneen McLoughlin, RICS
Thanks! Good explanation of scenarios and solutions for objections. 5/5
Sales Executive, Haymarket