Delegate Sales for Events
Maximise delegate sales bookings through excellence in telephone salesThis is a practical training course covering best practice processes and techniques and is tailored to how a business needs its event sales team to function. It goes through the six key areas of delegate sales and focuses on explaining the importance of each of these areas. The teaching is geared towards maximising the performance of telesales to increase the success of your event.
Outline
Preparation for event telesales
- Knowing your customer
- Product knowledge
- Site mapping
- Defining objectives
Introduction
- First impression
- How to introduce you, your company, and your product
- Tackling a gatekeeper
- Sharing your objectives
Pitching your event
- Different styles of pitch
- Presentation skills
- Questions
- Listening skills
Email / social media
- The value of email
- Structure of a sales email
- Considerations when drafting a sales email
- Dangers of email / biggest mistakes
Pipeline management for your event
- Understanding your CMS
- Reporting
- Recalls
Negotiation / the close
- Summarising the journey
- Best outcomes
- Price negotiation
- Closing techniques
Course certification
All attendees who complete the course satisfactorily, will receive a certificate.
Who should attend?
This course has been designed for telesales professionals who are selling delegate places for:
- Conferences
- Exhibitions
Follow us on:
As one of the top three non-financial motivators, 76% of employees want opportunities for career growth.
Join our mailing list to hear about new course dates and special offers
Who We Work With
