ROI and ROO for conferences, exhibitions and events

Evaluating the value of events – the importance of ROI and ROO to clients today

• current markets and the need to prove value for money
• setting relevant and feasible business objectives for your clients

Integrating KPI’s into event evaluation and ROI measurement

• what deliverables can we measure?
• determining which KPI’s are right to use for your event and your client
• collecting data and integrating it into your ROI measurement

Understanding the difference between Return on Investment & Return on Objectives

• defining ROI and ROO and understanding when which is most appropriate
• integrating ROI and ROO
• where does ROE (return on event) fit in?

Assessing and evaluating different ROI methodologies

• evaluating the pro’s and con’s of the Philips ROI methodology
• assessing alternative methodologies and developing a system to fit your event
• evaluating results and calculating ROI

Implementing ROI and ROO pre-event, at event and post-event

• integrating ROI & ROO through the event lifecycle, knowing what to measure when
• monitoring and coordinating the ROI process

Using technology and social media to improve ROI and ROO analysis

• developing powerful tags to attract on-line communication
• using social media to qualify and quantify an event
• evaluating the use of technology at events for immediate feedback