Sponsorship sales for events

If you are grappling with how to drive your sponsorship revenue this is the course for you.

With new opportunities and events booming, it is vital that you stand out to your customers as a compelling route to generating market leading results.

This course will equip you with the skills you need to quickly create and price compelling event solutions, find the right purpose for your events, and confidently demonstrate to your clients that you can connect them with their target customers.

The 3-module course includes examples and exercises to ensure maximum learning which is relevant to your sales and business.

7 vital takeaways from attending this course:

1. Clearly differentiate your products from the rest of the market
2. Demonstrate the value of your events and set the right price
3. Create repeatable processes that give your clients confidence to commit
4. Avoid the biggest mistake salespeople make when selling events
5. Discover the best ways to keep control of the sales process
6. Benefit from having a toolkit on objection handling for events
7. Learn new ideas to deliver ROI and value for your sponsors, so they can’t wait to book again

Outline

Introduction

• Purpose & Objectives of the Workshop
• Reminder: Why Companies Invest in Sponsorships

Crafting an Effective Sponsorship Proposal

1. Knowing Your Value Proposition
   – Identifying assets (what can you offer sponsors?)
   – Setting clear objectives for the sponsorship
2. Understanding Potential Sponsors
   – Researching sponsors
   – Identifying alignment with sponsor’s goals & target audience
3. Key Components of a Sponsorship Proposal
   – Introduction/Executive Summary
   – Overview of the Opportunity/Event
   – Audience Demographics & Insights
   – Benefits for the Sponsor
   – Customizable Packages & Pricing
   – Testimonials/Case Studies (if applicable)
   – Contact Information & Next Steps

Interactive Session: Drafting a Mock Proposal

1. Breakout Groups
2. Choosing a Mock Event/Project for Sponsorship
3. Drafting Key Components of the Proposal
4. Sharing & Feedback from Facilitators and Peers

Presentation Skills for a Winning Pitch

1. Importance of Tailoring Your Pitch
2. Tips for Engaging & Persuading Potential Sponsors
3. Handling Objections & Questions
4. Post-Presentation Follow-Up Strategies

Pitfalls & Best Practices

1. Common Mistakes to Avoid
2. Tips for Standing Out and Making an Impact
3. Building Long-Term Relationships with Sponsors