Sponsorship sales for in-person, online and hybrid events

If you are grappling with how to drive your sponsorship revenue as you restart in-person events, this is the course for you.

With cautious clients, uncertain audience numbers, new competitors and a building stampede to restart, it is vital that you stand out to your customers as a compelling route to generating market leading results.

This course will equip you with the skills you need to quickly create and price compelling hybrid event solutions, find the right purpose for your online events, and confidently demonstrate to your clients that you can connect them with their target customers.

The 3-module course includes examples and exercises to ensure maximum learning which is relevant to your sales and business.

7 vital takeaways from attending this course:

1. Clearly differentiate your products from the rest of the market
2. Demonstrate the value of your hybrid events and set the right price
3. Create repeatable processes that give your clients confidence to commit 
4. Avoid the biggest mistake salespeople make when selling hybrid and virtual events
5. Discover the best ways to keep control of the sales process
6. Benefit from having a toolkit on objection handling for hybrid and virtual events
7. Learn new ideas to deliver ROI and value for your sponsors, so they can’t wait to book again

Outline

Session 1: It starts with your audience | 9am–11am (GMT)

• Why is it vital to put the audience first?
• What are the main formats, and how do they work?
• Which formats work best for which audiences?
• What are the best ways for sponsors to get involved and achieve ROI?

Session 2: How to help your clients buy your in-person, hybrid and online events | 9am–11am (GMT)

• What sales approach works best in today’s environment?
• What does the sales process look like for new hybrid and online events?
• How can you shift your client’s perspectives about new solutions?
• What results are sponsors looking for today, and how can you help?
• What the best ways to keep control of the sales process?
• Collaborating with your sponsors to get their buy-in, and stopping deals getting derailed

Session 3: Perfect pricing and closing the deal | 9am–11am (GMT)

• How to show the value of your events and set the right price
• What stops event deals from happening, and how can you overcome that?
• How can you build exciting and valuable event packages?
• The best ways to build urgency and speed up decisions
• Delivering value for your sponsors, so they can’t wait to come back