Telesales selling for events

Maximise delegate bookings through excellence in telephone sales

This is a practical training course covering best practice processes and tailored to how a business needs its event sales team to function. It goes through the six key areas of telesales selling and focuses on explaining the importance of each of the areas. The teaching is geared towards getting improving the contribution of telesales to the success of a conference.

Next course:
13 March 2018

98% of our delegates would recommend our courses

As one of the top three non-financial motivators, 76% of employees want opportunities for career growth.

Preparation for event telesales

  • Knowing your customer
  • Product knowledge
  • Site mapping
  • Defining objectives


  • First impression
  • How to introduce you, your company, and your product
  • Tackling a gatekeeper
  • Sharing your objectives

Pitching your event

  • Different styles of pitch
  • Presentation skills
  • Questions
  • Listening skills

Email / social media

  • The value of email
  • Structure of a sales email
  • Considerations when drafting a sales email
  • Dangers of email / biggest mistakes

Pipeline management for your event

  • Understanding your CMS
  • Reporting
  • Recalls

Negotiation / the close

  • Summarising the journey
  • Best outcomes
  • Price negotiation
  • Closing techniques

This course has been designed for telesales professionals who are selling delegate places for:

  • Conferences
  • Exhibitions
  • Training Courses
  • Corporate Events
  • Award Cerem onies

To pay by cheque or bank transfer, use our registration form.

To pay by credit card for the 13 March 2019 course, please use the form below.


13 March 2019
9 October 2019

How long?

One day: 09:00–17:00

How much?

£595 plus VAT for all commercial companies
£545 plus VAT for not-for-profit organisations


13 March 2019
etc.venues, The Hatton
51-53 Hatton Garden, London EC1N 8HN

The delegate sales in-house training certainly was productive and insightful too.

I think the entire team took away some great tips and techniques and I have recommended the training.

VP, Event Management, Innovation Enterprise

Objection handling was always a problem for me and I now feel a lot more confident.

Seaneen McLoughlin


5/5. The course gave me a much clearer understanding of what I needed to do going forward to improve my performance! Objection handling was my main issue which I now feel more confident on.

Delegate Sales Executive, Haymarket

Thanks! Good explanation of scenarios and solutions for objections. 5/5

Sales Executive, Haymarket

Some of our clients

Pin It on Pinterest

Share This