Event marketing for associations

Developing association marketing plans which meet strategic objectives

• Market segmentation, targeting and brand positioning for your association
• Working with your associations objectives
• Understand the managing board’s objectives and developing marketing strategies to support
• Knowing your customer and using smart profiling tecniques to enage
• Market segmentation, targeting and brand positioning for your association
• Using your rich content to develop content marketing plans to engage and connect with your universe
• Learn how to effectively distribute content through different channels to grow awareness of your association and its value

Getting the most out of your association email marketing

• Copywriting techniques to get the most out of your emails
• What subject lines work?
• Testing email for continuous improvement

The fundamentals of social media for associations

• Using social media to for your association – what is out there and what is working?
• Proven strategies for using social media to support and grow your membership – do we have these??
• Monitoring social media and measuring its effectiveness
• Do’s and don’ts in social media for conferences

Testing — techniques to improve and refine association marketing

• What is testing and what can it do?
• Determining what you should test
• The statistical principles of testing
• Monitoring and evaluating your test results

KPIs and maths for the association marketer

• Key metrics for measuring campaign effectiveness
• What maths should you be using and why?
• Return on Investment