Event marketing for associations

Develop effective marketing strategies and tactics to promote your association brand and value, engage members and promote your events and products

A specialist in-house training course

Attend this one-day masterclass and benefit from our professional marketing trainers who have direct experience of association marketing. Benefit from their expertise, real case studies, practical examples and ‘best in class’ examples which you will be able to apply immediately.

98% of our delegates would recommend our courses

This course is run as an
in-house programme.
Please call +44 (0)208 374 1712 if you would like further information.

Developing association marketing plans which meet strategic objectives

  • Market segmentation, targeting and brand positioning for your association
  • Working with your associations objectives
  • Understand the managing board’s objectives and developing marketing strategies to support
  • Knowing your customer and using smart profiling tecniques to enage
  • Market segmentation, targeting and brand positioning for your association
  • Using your rich content to develop content marketing plans to engage and connect with your universe
  • Learn how to effectively distribute content through different channels to grow awareness of your association and its value

Getting the most out of your association email marketing

  • Copywriting techniques to get the most out of your emails
  • What subject lines work?
  • Testing email for continuous improvement

The fundamentals of social media for associations

  • Using social media to for your association – what is out there and what is working?
  • Proven strategies for using social media to support and grow your membership – do we have these??
  • Monitoring social media and measuring its effectiveness
  • Do’s and don’ts in social media for conferences

Testing — techniques to improve and refine association marketing

  • What is testing and what can it do?
  • Determining what you should test
  • The statistical principles of testing
  • Monitoring and evaluating your test results

KPIs and maths for the association marketer

  • Key metrics for measuring campaign effectiveness
  • What maths should you be using and why?
  • Return on Investment

Marketing professionals in associations who what to maximise their performance and increase the effectiveness of their associations marketing.

This course is only run as an in-house course, please contact info@the-media-house.co.uk for further information.

When and where?

This course is run as an
in-house programme.
Please call +44 (0)208 374 1712 if you would like further information.

How long?

One day: 09:00–17:00

Find out more about in-house training

All major points covered and great takeaways, very relevant to our industry.

Global Transport Forum

Very participatory and brilliantly adjusted to the needs of everyone.

Head of Marketing, Euromoney Training

Some of our clients

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